Shan Ling 3 Tlapechtli Tlatzacuililli by Shanghai Kuyekuye Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.
TepoztliTlaquimilolli· 2024
Shan Ling 3 Tlapechtli Tlatzacuililli
by Shanghai Kuyekuye Technology Co., Ltd.
Client: 361°kids
Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #156355The Design
About Shan Ling 3 Tlapechtli Tlatzacuililli
Shan Ling 3 in tlapechtli tlatzacuililli tlen amo miec mochihua, in quipia cactli, tlaquentli ihuan tlapiyaltin inpampa se netequitiliztli ahalacayotl. In yeyi ixnesca amo iuhqui in tlapechtin nauhcampa manic, ihuan ic nochtin tlamantli huetzih pahpatlactic ipan. Ce tlapechtli quinamiqui cactli inmahuizoca tlen 31 ipan 43, ihuan tlaquentli tzimpahpatzoloa inic amo pehua nenepolihui itech otli. Motequihuia tlamantli tlen amo tlahuelilocachihua Tlalticpactli, ihuan zan achitzin ihueyica ihuan iyetica motemachihua ic caxahua tlein motequihuia ihuan itlanechicoliz tomin. In machiotl mocuepa itech in Chino ihcuiloliztli ihuan itech in nemilitzin acuecuetlaxin tlen mopatlania in tepetl ihcopitzayan itech in coatl, ic tlaquimilolo michin, tepetl ihcopitzayan ihuan atl in huey tlamantli.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Shan Ling 3 Tlapechtli Tlatzacuililli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Shan Ling 3 Tlapechtli Tlatzacuililli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Shan Ling 3 Tlapechtli Tlatzacuililli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
- Dimensions & Packaging
- Width 480 mm x Depth 540 mm x Height 115 mm
- Tags
- Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
- Production Technology
- The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
- Design Challenge
- How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.
At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing. - Research
- Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.
When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges. - Inspiration
- Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
- Project Duration
- The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
- Operation Flow
- 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work
2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture
3) Creative: Deeply explore Chinese traditional culture
4) Appearance and structural design: Abstract core shapes, colors, and patterns
5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes
6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water
7) Make samples
8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.
9) Production: Ensure uniform quality of each product and control of cost and schedule. - Team Members
- Creative Director: Xusong Wang
Designer: Xiao Dong
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