Kurimu Ice Cream Kurimu Tlapēctli īca Cetzintli Ahhuiyac Cepāyahuitl by Lance Francisco

Kurimu Ice Cream Kurimu Tlapēctli īca Cetzintli Ahhuiyac Cepāyahuitl by Lance Francisco is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2024

Kurimu Ice Cream Kurimu Tlapēctli īca Cetzintli Ahhuiyac Cepāyahuitl

by Lance Francisco

Client: Lance Francisco

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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Colors

The Design

About Kurimu Ice Cream Kurimu Tlapēctli īca Cetzintli Ahhuiyac Cepāyahuitl

Kurimu se tlapēhualiztli īpampa cetzintli ahhuiyac cepāyahuitl tlen monāmaca īpan pequeñin tepalcatl. Nēz motēmachtia ītech Nihpōn yōllōchipāhualiztli, īca se amatl tlaixiptlayōtl san sēn īpan cecen ahhuiyaliztli. Motlapēuh chicāhuac āmapetlatl īpampa chicāhualiztli, ihuān in tlaixiptlayōtl mochīuh īca tepoztlahtōlli tlamachtīlli. Motēquitih offset īxtlapōhualiztli inic mocāhua nēzcayōtl mochipa sān sē, ihuān achtopachīhualli motlapōuhqueh īpampa qualli tequitiliztli. In tzintlālpan pinauhqui quimocāhua ītta īpan tlanamactli oc cēppa quiteititia in tlahtōlli monequi. In tlamiliztli quipalēhuia in tlamatiliztli-tlachīhualiztli īxiptlayō in nāhuatilli.

The Recognition

About the Mahuizolli A' Design Award Bronse

Kurimu Ice Cream Kurimu Tlapēctli īca Cetzintli Ahhuiyac Cepāyahuitl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Kurimu Ice Cream Kurimu Tlapēctli īca Cetzintli Ahhuiyac Cepāyahuitl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Kurimu Ice Cream Kurimu Tlapēctli īca Cetzintli Ahhuiyac Cepāyahuitl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
Dimensions & Packaging: Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm
Tags: Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
Production Technology: Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
Design Challenge: The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
Research: Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
Inspiration: The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
Project Duration: The project started in August 2020 in Manila, Philippines.
Operation Flow: Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
Patents: Copyright, Lance Francisco.