Heti Tlamatōcāyōtiliztli īhuān Tzacualiztli by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.
BronseTlaquimilolli· 2024
Heti Tlamatōcāyōtiliztli īhuān Tzacualiztli
Client: Cansu Dagbagli Ferreira
Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category
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About Heti Tlamatōcāyōtiliztli īhuān Tzacualiztli
Heti, mōtōcāyōtih īca in Dakota tlahtolli "Calli", quitēmāca ātli tlen quinēxtia in calli īyōllo īca yōlpāni tlāhuēlilonih, quipaquiltia Ixachitlan ītōcāxihuitl. Inīn tēpalehuiliztli machiyōtl quitlāmāca cē tlamanitl tōmin pampa quipalehuīz tōcā altepēmeh. Ahmo Tequipanoa Tlamatiliztli, in machiyōtl nemiliztli, quinēxtia tōcā tlahcuilōlli īhuān tlāhuēlilonih, īca tzacualiztli tlen mochīhua īpan Dakota tōltēcayōtl īnnepantīlīz machiyōtl, quinēxtia nepantiliztli īhuān yōlpāquiliztli. In tlamachiyōtl quicentilia cē tlapalli īca tlapaltōnaliztli, quinēxtia in cuīcaliztli tōcā tōltēcayōtl ītech cē yancuīc nemiliztli.
The Recognition
About the Mahuizolli A' Design Award Bronse
Heti Tlamatōcāyōtiliztli īhuān Tzacualiztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Heti Tlamatōcāyōtiliztli īhuān Tzacualiztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Heti Tlamatōcāyōtiliztli īhuān Tzacualiztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
- Dimensions & Packaging
- 12 oz can label dimensions are 151 x 195 mm
- Tags
- native, indigenous, social, infused, drink, illustration
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
- Design Challenge
- The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
- Research
- In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
- Inspiration
- Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
- Project Duration
- 8 months, 2023-2024, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
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