Hangzhou Scenery Ipan Atl Coyoctli Hangzhou Tlachiyalizyotl by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.
BronseTlaquimilolli· 2024
Hangzhou Scenery Ipan Atl Coyoctli Hangzhou Tlachiyalizyotl
by Peng Guozhi
Client: Peng Guozhi Strategic Packaging Studio
Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #159134The Design
About Hangzhou Scenery Ipan Atl Coyoctli Hangzhou Tlachiyalizyotl
Hangzhou Tlachiyalizyotl ce netlaliliztli itech atl-coyoctli tlen mochihua ika ce vidrio-coyoctli. In coyoctli quipia 60 mm ipan patlahuac, 60 mm ipan tlacoyoc, ihuan 210 mm ipan huehcapan, ihuan huelli quiselia 318 mililitro. In pitzactic tlachializtli quipalehuia inic yolic ma cui ika ma. Vidrio mochihua ihcuac ahmo plástico, ica inon in coyoctli huel ocsepa mochihua ihuan tlan tlazolli mocenpanahuia. In tlaixamatilhuiloni mochihua ika tletl-tlaxinepanolli ihuan tlapohualtia miac tlaltentli itech vidrio. In ixiptlayotl quinextia in Hangzhou, China, itlazomecayo tlaltepetl, quen West Lake, Grand Canal ihuan Xixi Tlacatlaltepetl Xochiacayotl.
The Recognition
About the Mahuizolli A' Design Award Bronse
Hangzhou Scenery Ipan Atl Coyoctli Hangzhou Tlachiyalizyotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Hangzhou Scenery Ipan Atl Coyoctli Hangzhou Tlachiyalizyotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Hangzhou Scenery Ipan Atl Coyoctli Hangzhou Tlachiyalizyotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
- Dimensions & Packaging
- Width 60mm x depth 60mm x height 210mm
- Tags
- Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
- Production Technology
- Use heat transfer printing technology to produce labels on the glass bottle.
- Design Challenge
- Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
- Research
- In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
- Inspiration
- Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
- Project Duration
- December 2023,launched in Hangzhou, China.
- Operation Flow
- The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
- Team Members
- Peng GuoZhi
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