Bedtime Story Cualli Xocolatl Itzacuiliztli by Xi Yang is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2024
Bedtime Story Cualli Xocolatl Itzacuiliztli
by Xi Yang
Client: Amovo
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #159310The Design
About Bedtime Story Cualli Xocolatl Itzacuiliztli
Inin ce tzacuiliztli chihualiztli para nepapan cualli xocolatl. In itlacuilol ipan quiahuac tzacuilli quinextia in nochi ce emacaliztli: yehuan tlanextli, yoliztli, anozo tlahtoltic ihuan yectli. Ahmo zan quemanian xocolatl itzacuiliztli, in quitequilia tlacuilolli tlacualli inic quinextiz in iahuial, inin nepapan quinextia in miec tlaneltocaliztli ihuan yollotlapachihuiliztli in mochihua ipampa emacaliztli ipan yectli tlacuilolli ihuan itlahtol.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Bedtime Story Cualli Xocolatl Itzacuiliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Bedtime Story Cualli Xocolatl Itzacuiliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Bedtime Story Cualli Xocolatl Itzacuiliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
- Dimensions & Packaging
- 19X7X4.5CM
- Tags
- Chocolate, Gourmet Chocolate
- Production Technology
- The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
- Inspiration
- Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
- Project Duration
- The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.
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