Lays Dungeons And Dragons Tlacual Piquiliztli by PepsiCo Design and Innovation

Lays Dungeons And Dragons Tlacual Piquiliztli by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2024

Lays Dungeons And Dragons Tlacual Piquiliztli

by PepsiCo Design and Innovation

Client: PepsiCo

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Dungeons And Dragons Tlacual Piquiliztli

Lays Dungeons and Dragons ce tlacual piquiliztli tlachihualiztli tlen omochiuh ipampa miec papas tlaxcaltotopochtin. Inin piquiliztli oquizqui ica in xihuitl 2023 tlaixcopinalli Dungeons and Dragons, Honor Among Thieves, ihuan no oquipiaya ce influencer tlamamalli. In tlachihualiztli quicui itech in tlamahuizolli tlalticpactli tlen in tlaixcopinalli. In yolotl ixiptla ipan inin tequitl yehuatl The Potato, ce ixiptla tlen neci ipan in tlaixcopinalli ihuan no melahuac papa. In tlanemililli quinechicoa in tlapohualli inhuan in papas tlen mochihua ipan achi miec 100 milli ompa Estados Unidos ihuan Canada tlen quintemaca in tlaxcaltotopochtin.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Lays Dungeons And Dragons Tlacual Piquiliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Lays Dungeons And Dragons Tlacual Piquiliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Lays Dungeons And Dragons Tlacual Piquiliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
Inspiration: The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Read the Press Release