Pepsi X Spotify Tlanechicōlli īn Ātl Īxiptlayo by PepsiCo Design and Innovation

Pepsi X Spotify Tlanechicōlli īn Ātl Īxiptlayo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2024

Pepsi X Spotify Tlanechicōlli īn Ātl Īxiptlayo

by PepsiCo Design and Innovation

Client: PepsiCo

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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Verified Award Winner

Verify Award Status for #159644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X Spotify Tlanechicōlli īn Ātl Īxiptlayo

Pepsi x Spotify se āmoxtli tlachīhualli īpan tepitōn tlapōhualli īxiptlayo āyōtl caxitl, tlachīhualli īntech Egipto tlacah. In tlachīhualli mocenpōhua īhuān ītechpōhualli Pepsi īhuān Spotify, mochi ihqui. In yancuic xoxoctic Pepsi mopohpoloa īhuān in cualli xoxoctic tlen Spotify īhuān rap-tlachīhualiztli īpan Egipto quipiah. In cuitlapan tlachīhualli quimotequitilia glitch tlachīhualli īhuān āmatl tlatectli īhuān ihcuiliuhtli cuīcatl tlahtōlli. Se QR machiyōtl tlaīxiptlayōtīlli īpan caxitl quicāhua tlācah caquizceh se Pepsi cuīcatl tlachīhualli īpan tlacencāhualiztli cashback. Ce influencer tlanechicōlli oyeca mochīuh īhuān caxitl.

The Recognition

About the Mahuizolli A' Design Award Bronse

Pepsi X Spotify Tlanechicōlli īn Ātl Īxiptlayo ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Pepsi X Spotify Tlanechicōlli īn Ātl Īxiptlayo ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Pepsi X Spotify Tlanechicōlli īn Ātl Īxiptlayo quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
Inspiration: In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.

Read the Press Release