Pepsi Big Football Event LTO Tlapacholiztli ipan Tlaīlli by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2024
Pepsi Big Football Event LTO Tlapacholiztli ipan Tlaīlli
by PepsiCo Design and Innovation
Client: PepsiCo
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
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The Design
About Pepsi Big Football Event LTO Tlapacholiztli ipan Tlaīlli
Pepsi Big Football Event LTO ce tlapacholiztli tlachihchiualli ipan tlaīlli tlen zan achi cahuitl monemaca, omochihchiuh ipampa ce hueyi neahuiltiliztli itech futbol tlen omochiuh ompa Qatar ipan xihuitl 2022. Inin tlapacholiztli quinnextia inimixcopinal melahuac tlacah tlen quitlazohtlah futbol, tlen hualehuah miec altepemeh, ihuan quinamiqui in hueyi pactli tlen momachilia ihcuac mahuiltiah. Omotlalili tlapalfiltros ipan in ixcopinaltin ic quilnamiquiz quenin in tlatlazohtlanih moixtlapalhuiah, ihuan ic quimacaz ce toltecayotl tlachializtli. In hueyi tlaixnextiliztli ihuan in tlaolinilli occepa quitequihuiah zan ye no yehhuatl in tlahcuilolnemiliztli. In tlanequiliztli, ma monechico in tocaitl brand ihuan in nican chanehqueh futbol tlatlazohtlanih ihcuac mochihua in neahuiltiliztli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Pepsi Big Football Event LTO Tlapacholiztli ipan Tlaīlli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Pepsi Big Football Event LTO Tlapacholiztli ipan Tlaīlli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Pepsi Big Football Event LTO Tlapacholiztli ipan Tlaīlli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
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