Pepsi Super Bowl LVII Alumitek Tlaketl Ītech Chīhualōni: Īnechīuhka Āmatl in Ātl Oni by PepsiCo Design and Innovation

Pepsi Super Bowl LVII Alumitek Tlaketl Ītech Chīhualōni: Īnechīuhka Āmatl in Ātl Oni by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2024

Pepsi Super Bowl LVII Alumitek Tlaketl Ītech Chīhualōni: Īnechīuhka Āmatl in Ātl Oni

by PepsiCo Design and Innovation

Client: PepsiCo

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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The Design

About Pepsi Super Bowl LVII Alumitek Tlaketl Ītech Chīhualōni: Īnechīuhka Āmatl in Ātl Oni

Pepsi Super Bowl LVII Alumitek in ītōka se xoxōtl in ātl oni tlein monēxtia zan tepitōn ihuan ōmochīuh īpampa in huēyi ōllamalīztli Phoenix, Arizona. In īxiptlayō in tlachīhualli quicui neltokīlli ītech in xēroh tlālli tlein oncah nāhuac, tlein cē cencah ītoca īpampa in huēyi ilhuicatl ihuan nemi xihuitl ihuan yōlcah amo tlacah. Se cualli chīchīltic-yayahuic tlein huītz kapoztik ic xoxoctic ic tlatlātic, quilnamiquiznequi in tōnalixōhuayān Arizona. In tlacuilōlo tlachīhualiztli ōpanōc ītech mācho tlein achi huehcāhui in tepitzohtli. Tlaixtlapaltililli mahuiztli mochīhuah pan xēroh tlālli īpampa in nopalli ihuan xihuitl, momacah tlaneltoquiliztli īn nemi yōlcah tlein oncah nepa quen coyōmeh, cōātl ihuan tōtōmeh.

The Recognition

About the Mahuizolli A' Design Award Bronse

Pepsi Super Bowl LVII Alumitek Tlaketl Ītech Chīhualōni: Īnechīuhka Āmatl in Ātl Oni ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Pepsi Super Bowl LVII Alumitek Tlaketl Ītech Chīhualōni: Īnechīuhka Āmatl in Ātl Oni ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Pepsi Super Bowl LVII Alumitek Tlaketl Ītech Chīhualōni: Īnechīuhka Āmatl in Ātl Oni quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
Inspiration: Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.

Read the Press Release