Extra Melty Upgrade Itlapacholiztli: Itlapacholiz in Mint by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.
BronseTlaquimilolli· 2024
Extra Melty Upgrade Itlapacholiztli: Itlapacholiz in Mint
Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #160786The Design
About Extra Melty Upgrade Itlapacholiztli: Itlapacholiz in Mint
In tequitini tlapictin omoyahualohqueh ipan in tlalnamiquiliztli in ce cepayahuitl in patlani, in quiteittitia in tlein in tlanamacaliztli quitlamia in nemilizcocoliztli. Omotlahtlanih ma mocahua in tlamachtilli ixmachoni iuhqui in EXTRA itocaxapo ihuan in swoosh, ic in tequitini tlapictin oquimochiuhqueh in swoosh ma mocuepa ce cepayauh-ohtli inic moyahuaz ce tlamantli campa in tlapictli teyolquixtiani huel paquiz, in quinanquilia in tlahtoltentli. Mottani in xochicualli oquichiuh occentlamantli amo zan ce ahuiyaliztli machtiloni, ye ce yolihqui cepayauh-tlecahuaztli, in oquitzonquixti in tlapohualiztli. Monequi in cahuitl in quihuelmati in mint quihualhuica ce cepayauh-yauhliztli ipan in camac ihuan ipan in tlanamacanih intlalnamiquiliz.
The Recognition
About the Mahuizolli A' Design Award Bronse
Extra Melty Upgrade Itlapacholiztli: Itlapacholiz in Mint ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Extra Melty Upgrade Itlapacholiztli: Itlapacholiz in Mint ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Extra Melty Upgrade Itlapacholiztli: Itlapacholiz in Mint quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
