Guotai Longjiu Zuncang Baijiu Tepacholli by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.
BronseTlaquimilolli· 2024
Guotai Longjiu Zuncang Baijiu Tepacholli
by Ying Song Brand Design Shenzhen Co., Ltd
Client: Guizhou Guotai Liquor Group Co., Ltd.
Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #161485The Design
About Guotai Longjiu Zuncang Baijiu Tepacholli
Guotai Longjiu Zuncang se tepacholli tlachihchiuhtli ipan se cualli tlazohtli chino baijiu, tlachihchiuhtli ipan Chishui Atoyatl ixquentlan. In coztic teocuitlayoh nepantla ihcuiloliztli quilnamiqui in Chishui Atoyatl ica ohtli inahuac Yunnan-Guizhou Ixtlahuatl ihuan se mahmazohuallo panohqui itztiuh mixtlan. In caxitl chiuhtli ica tlapalli tlalli quitta iuhqui se huei tlahtoani chalchihuitl tlahcuiloni ihuan motzacua ica se tepoztli icuapan hualpano tlan tlacpac. Brocade, se huehuetlahtolli chino ihcuitlanqui, quichihua in tocaamatl ihuan quilnamiqui in tzotzomatli itech in huei tlahtoque mahmazohuallo tlaquemitl. Mahtoca ihcuiloliztli mahmazohuallo linehmeh mocuepqueh tlein tlapaloni tlein icuiloliztli ipampa in tlacaltilo tlein tzotzomatli. In caxitl quipia 90 ica 90 ica 215 milimetro ihueyica.
The Recognition
About the Mahuizolli A' Design Award Bronse
Guotai Longjiu Zuncang Baijiu Tepacholli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Guotai Longjiu Zuncang Baijiu Tepacholli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Guotai Longjiu Zuncang Baijiu Tepacholli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
- Dimensions & Packaging
- bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade - Tags
- Chinese Baijiu packaging, packaging design
- Production Technology
- We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
- Design Challenge
- The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
- Research
- Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
- Inspiration
- The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
- Project Duration
- The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
- Operation Flow
- Bottle with metal cap from top
- Team Members
- Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei - Image Credits
- IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,
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