Grace Flow Protein Boost Tlacencāhualli ītech Ātl Tlapāhuīlōni by Jeff Wu

Grace Flow Protein Boost Tlacencāhualli ītech Ātl Tlapāhuīlōni by Jeff Wu is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2025

Grace Flow Protein Boost Tlacencāhualli ītech Ātl Tlapāhuīlōni

by Jeff Wu

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Grace Flow Protein Boost Tlacencāhualli ītech Ātl Tlapāhuīlōni

Grace Flow Protein Boost in tlacencāhualli ītech ītzimpan tlapāhuīlōni īpal ce ātl tlen quipiya miyec proteína, tlen quichīhualo īpampa in telpōchtin tlen quinequih moyōllālīzqueh. In ātl-proteína huel huāllahtlāpōhua īhuān monōhnōtza niman ihcuāc, ahmo monequi motehuīlīz iuhqui in proteína tlen tetl. In huēyi tlachializtli quinamiqui in Tzīnah tlahcuilōlli īpal "cualli/celiztli" īhuān in tōcāitl īca Latín tlahcuilōlli, īhuān ōmentin cāhuīlīah cequi tlahcuilōhuahyōtl. In cuechpanahtli quinehnehuilia ce mahpiltli, īhuān in tlapālli tlen mocuepa quīxpantia in tlīltic-nāhuatōhcāyōtl (tlahtōlpahtli). In botella mochīhua īca PET, tēchichīhualōni īca stretch blow molding, īhuān ce ehcatzīnyōtl (heat shrink film) tlaixmatqui metal quitzacua nōchi ītech.

The Recognition

About the Mahuizolli A' Design Award Bronse

Grace Flow Protein Boost Tlacencāhualli ītech Ātl Tlapāhuīlōni ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Grace Flow Protein Boost Tlacencāhualli ītech Ātl Tlapāhuīlōni ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Grace Flow Protein Boost Tlacencāhualli ītech Ātl Tlapāhuīlōni quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
Dimensions & Packaging: 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm
Tags: GraceFlow Protein Boost
Production Technology: Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
Design Challenge: This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
Research: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Inspiration: For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
Project Duration: The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
Operation Flow: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Team Members: Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li
Image Credits: Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu