Joy To Go Tlapacholoni ītēchcopa Du Qingyu and Zhang Jun

Tlanāhuatīlli Joy To Go Tlapacholoni ītēchcopa Du Qingyu and Zhang Jun cē cencā mahuizzō tēmacēhualōni īpan huēyi 2025 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlaquimilolli· 2025

Joy To Go Tlapacholoni

īpal Du Qingyu and Zhang Jun

Tlanāhuatīlli: Joy Studio

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli

11,639

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #165104

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Joy To Go Tlapacholoni

In Joy To Go chicahuac tlacualli temaquiliztli tlapacholoni quinamictia ce tonacayotontli cualnezqui itoca Joy ica tlacualli, chihua ce yectli tlacuilolli ipan mochi. Inin papaquelizcopa tlacuiloltin amo zan ic huetzquizquia, noyehhuatl quitlanextia quenin motlatzacuaz in tlapacholoni. Iuhqui, ce tonacayo ica hamburguesa iicpac neci ipan hamburguesa itlapachol. Oc cequintin hamburguesa tlen quipiya neciznequi zan iquac maca quitzacuah. Ihuan, in tlapacholoni huel occeppa mochihuas, pampa in tlacuiloltin hueliti moxexeloa ic amoxtlahcuilolmachiyotl quichihuazqueh, inon palehui tlamatiliztli inic mopiaz toaltepenahuacayotl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Joy To Go Tlapacholoni ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Joy To Go Tlapacholoni ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Joy To Go Tlapacholoni quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Huēyiliztli īhuān Tlacualtepēhualli: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Tōcāitl: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Tlachīhualiztli Māchiyōtl: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Tlanāhuatīlli Nētēcahuilīztli: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Tlatēmōliztli: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Tēyōllālīliztli: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Tēquitl Cāhuitl: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Tēquitl Ōhuitl: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Calpolli Tlācah: Du Qingyu
Zhang Jun
Īxiptla Tlanēxtīlli: Du Qingyu