Mountain Sea Rare Treasure Caxitl Tetlauhtilli ica Cacahuatl by Wu Yao is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2025
Mountain Sea Rare Treasure Caxitl Tetlauhtilli ica Cacahuatl
by Wu Yao
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
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- Verified Award Winner
- Verify Award Status for #165746
The Design
About Mountain Sea Rare Treasure Caxitl Tetlauhtilli ica Cacahuatl
Mountain Sea Rare Treasure ce cualli caxitl tetlauhtilli tlen quipiya cacahuatl tlaquimilolli. Inin caxitl quipiya chicueyi tepozcomitl, huan cehcen tepozcomitl quipiya cacahuatl tlen ce occe tlalnantli noso tlalli. Ipan cehcen tepozcomitl onca tlahcuilolli tlen quicentilia in nezcayotl tlen brand ihuan in tlahcuilolli iuhqui China huehuecayotl tlen tepemeh ihuan huey atl. In caxitl tlen quiyahuac mochihua ica amatl chicahuac tlaquimilolli ica cuetlaxtli tlachihualli, quipiya ce cuetlaxtli maitl ipan itzonco huan tepoztli icxihuan teocuitlayo ipan inahnacaz. In tlatotoniloni tlahcuilolli quinmacah tlacpacayotl in xochtlahcuilolli ihuan in tlahcuilolli cualtzin. Ce tepoztli tlatzacualoni ipan inacaz quitlapoa in caxitl ica zan ce tlachihualiztli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Mountain Sea Rare Treasure Caxitl Tetlauhtilli ica Cacahuatl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Mountain Sea Rare Treasure Caxitl Tetlauhtilli ica Cacahuatl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Mountain Sea Rare Treasure Caxitl Tetlauhtilli ica Cacahuatl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
- Dimensions & Packaging
- 130 mm x 430 mm x 430 mm
- Tags
- Nut, Gift Box, Packaging Design, Premium Gift Box
- Production Technology
- The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
- Design Challenge
- This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
- Research
- This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
- Inspiration
- The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
- Project Duration
- The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
- Operation Flow
- To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
- Team Members
- Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Boxing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Font Designer: Liu Xin
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