Pepsi Electric 2024 Influencer Tlamachtilcaxitl by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
CozticteocuitlatlTlaquimilolli· 2025
Pepsi Electric 2024 Influencer Tlamachtilcaxitl
by PepsiCo Design and Innovation
Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category
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The Design
About Pepsi Electric 2024 Influencer Tlamachtilcaxitl
Pepsi Electric 2024 ce influencer tlamachtilcaxitl in omochiuh ipampa itlacatiliz ce cola in amo quipia tzopelicayotl, zan ica achitonca cahuitl monamacaz. Inin caxitl quinextia ce yancuic Pepsi machiyotl ihuan yancuic tlachializtli tlanahuatilli, in achto ipatlaliz in Pepsi cemanahuatl machiyotl ipan caxtolli ihuan nahui xihuitl, ihuan no quilnamiqui in 125 xiuhilhuitl in tocaitl. In tlachihualiztli motlalia itech in Pepsi cemanahuatl ihuan iyolca, monextia ipan ce huel cualli caxitl ica ce machiyoamatl in tlahuilli quipia. Inin machiyoamatl quinextia in electrico texotic itlapalo in atl. In tliltic ihuan texotic tlapalli quitoca in yancuic tocaitl tlachializtli ihuan quipalehuia in itlacatiliz in tlanamactli.
The Recognition
About the Mahuizolli A' Design Award Cozticteocuitlatl
Pepsi Electric 2024 Influencer Tlamachtilcaxitl ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Pepsi Electric 2024 Influencer Tlamachtilcaxitl quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Pepsi Electric 2024 Influencer Tlamachtilcaxitl quiyolchicahua ihuan quipaquiltia in tlacah.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi recently unveiled a new logo and visual identity system — the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, we released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue.
- Inspiration
- To amplify the launch, we created a stop-you-in-your-tracks influencer kit that harnessed the distinctive black and blue world of Pepsi. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects our challenger spirit and Thirsty for More attitude.
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