Lays Deep Ridged Spicy Flavor Lto 2024 Tlacualtsintli Ictlaquimiliuhcayo by PepsiCo Design and Innovation

Lays Deep Ridged Spicy Flavor Lto 2024 Tlacualtsintli Ictlaquimiliuhcayo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Tlacualtsintli Ictlaquimiliuhcayo

by PepsiCo Design and Innovation

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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The Design

About Lays Deep Ridged Spicy Flavor Lto 2024 Tlacualtsintli Ictlaquimiliuhcayo

Lay's Deep Ridged Spicy Flavor ye se tlaquimiliuhcayotl tlachihchiuhtli ipampa ome tlacualtsintli tlapaltilistli tlen monamaca Chinatlalpan zan achi quezqui tonaltin: Spicy Hot Strip huan Spicy Stinky Tofu. In tlaquimiliuhcayotl omochiuh ihuicpa telpocame ihuan ichpocame tlen quitemoah se cualtsin ahuiltilistli ica intlacual. Chicahuac ihuan yolchicahuac tlaixcopinaltin quinextiah cualli in chichiltic-cococ tlapaltilistli. Se tlahuelahuiltilistli tenxopilli tlaixcopincayotl mopilos itzalan in tlachihchihualli. Yolchicahuac tlacualli tlaixcopinaltin quinextiah in ome tlapaltilistli ica nochi inchicahualiz. Tlami ica se yancuic ihuan iyolic mixmatiloni identidad ipan in achi quezqui tonaltin tlaquimiliuhcayotl.

The Recognition

About the Mahuizolli A' Design Award Bronse

Lays Deep Ridged Spicy Flavor Lto 2024 Tlacualtsintli Ictlaquimiliuhcayo ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Lays Deep Ridged Spicy Flavor Lto 2024 Tlacualtsintli Ictlaquimiliuhcayo ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Lays Deep Ridged Spicy Flavor Lto 2024 Tlacualtsintli Ictlaquimiliuhcayo quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Inspiration: We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Read the Press Release