Mazuque Comfort Yēyi Tlapantli Nehnemixtli by Mateus Morgan de Aguiar

Mazuque Comfort Yēyi Tlapantli Nehnemixtli by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Iztacteocuitlatl in Ixcuecuetzaliztli, Tlachializtlahtolpamitl ihuan Olinia Ixiptlaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlIxcuecuetzaliztli· 2025

Mazuque Comfort Yēyi Tlapantli Nehnemixtli

by Mateus Morgan de Aguiar

Client: Morgan Studio

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Ixcuecuetzaliztli Category

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Colors

The Design

About Mazuque Comfort Yēyi Tlapantli Nehnemixtli

In tequitl mochiuh īnic nēxtīz nochi ītlamantli in tlachihualli īpan cē yōlcualiztli. Tlamachtiliztli mochihua zan amo tequipachoani. Īn tlahuelītiliztli catca nēxtiz quēnin paqui in tlachihualli. Toltecayōtl tlatenqui īpan tlacuilōltin īhuan huehue tequitl quipiaya cē chicahuac tlaneloliztli īpan tlachiyazqueh. Tlatlazohtlaliztli īpan huehue toltecayōtl, zan no yancuiliztli moquinequiya.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Mazuque Comfort Yēyi Tlapantli Nehnemixtli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Mazuque Comfort Yēyi Tlapantli Nehnemixtli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Mazuque Comfort Yēyi Tlapantli Nehnemixtli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
Dimensions & Packaging: 1920 x 1080px
Tags: 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
Design Challenge: The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
Project Duration: 2 months, Franca, Brazil
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato