Samarqand Baklava Itlaquimiloliz by Sajad Izadi

Samarqand Baklava Itlaquimiloliz by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2025

Samarqand Baklava Itlaquimiloliz

by Sajad Izadi

Client: Hekayat Qand Parsi

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About Samarqand Baklava Itlaquimiloliz

Samarqand ce tlaquimiloliztli tlahtlaliliztli ipan baklava Qazvin, ce huehcauh tzopelic tlacualli itech Iran, in mochihua achto ica pistacho textli. In amatlapechcaxitl mocopina ica offset ihuan UV tlatzintiliztli, ihuan motlamia ica ce matte atl-tlachihualli tlapepecholiztli in quichihua ce tlamatocaliztli tlahuipantli. In embossing quitlalia occequi tlanextiliztli ihuan tlachializtli ipan tlapehpenalli tlalpan, ihuan in tepoztic xoxoctic ihuan coztic teocuitlatl tlapalli quinextia ipatiuh. In tlahcuilolli quicentlalia huehcauh ihuan yancuic Iran tlachihualiztin, ica pistacho ixiptlahuan ihuan diamante tlamachiyotin in quilnamiquiltia in iyeliz in tzopelic tlaxcalli. Noihqui motemaca ce caxitl ica zan ce tlamantli inic tepiton tlacohualiztli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Samarqand Baklava Itlaquimiloliz ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Samarqand Baklava Itlaquimiloliz ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Samarqand Baklava Itlaquimiloliz quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Baklava Qazvin is one of the most valuable traditional sweets of Iran.
This pastry is made up of more than 90% edible nuts, with powdered pistachios being its main base.
The brand archetype is careful, as one of the characteristics of this archetype is generosity and trustworthiness. Another archetype is the Sage, which symbolizes an old man,a wise, scholarly, and knowledgeable character who believes in knowledge.
Dimensions & Packaging: Width: 260mm Depth: 38mm x Height: 200mm
Tags: Packaging design, Art, Sweets , Baklava, Design, Graphic Design, Illustration, Iranian Illustration
Production Technology: In the packaging printing, a matte coating technique on cardboard and water-based materials has been used to create a tactile texture.
In some areas, embossing has been employed to draw attention, create focus, and add more detail.
Offset printing with UV base was used for this project.
The metallic nature of the green and gold colors conveys a greater sense of value to the audience.
Design Challenge: Combining art with the printing industry has always been challenging.
Researching printing materials and controlling them must always be accompanied by prototyping, which the designer must do several times.
However, the real difficulty lies in figuring out how to use art in service of the market in a way that is acceptable to people.
The designer always reaches the final conclusion by experimenting with different ideas, evaluating them, and consulting with market experts.
Research: Baklava is one of the most expensive pastries among sweets, but aside from the quality of the product, luxurious packaging could greatly contribute to its sales.
To make purchasing in smaller sizes possible, single-unit packaging has also been designed.
Combining authentic art with modern industry can create something truly remarkable.
Inspiration: In Iranian legends, winged angels were depicted as the source of knowledge on Earth.
They were knowledgeable in the sciences of astronomy, medicine, and geology.
The designer has attempted to use this character for the brand, as it has been a suitable source of inspiration for its archetype.
This wise old man is generous and brings blessings from the heavens to the people of Earth.
Project Duration: The project started in August 2023 in Qazvin and finished in March 2024 in Qazvin and was launched in the Iran market.
Operation Flow: The design style of this product harks back to Iran's past, combining both traditional and modern illustration styles, though both are inherently Iranian.
Images of pistachios are used throughout the design, with green being the dominant color, evoking freshness and the pistachio itself.
Diamond-shaped patterns are predominantly used, reflecting the final shape of the baklava.
The dreamlike quality of the imagery stems from the mysterious nature of the archetype of the old angel.
Team Members: Graphic Designer: Sajad Izadi
Image Credits: Graphic Designer: Sajad Izadi