Woosmell Iahuiyacayo Tlaquimiloliztli by Sun Wang and Sun Xi

Woosmell Iahuiyacayo Tlaquimiloliztli by Sun Wang and Sun Xi is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2025

Woosmell Iahuiyacayo Tlaquimiloliztli

by Sun Wang and Sun Xi

Client: WooSmell

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About Woosmell Iahuiyacayo Tlaquimiloliztli

Woosmell ce tlaquimilolli tlen occepa mocuisz, omochihchiuh ipampa ce ahuiyacayotl tlanamacaliztli. In quiyahuac coxtal quinehnehuilia ce tlacualcoxtal ihuan omochihuili ica Tyvek, ce chicahuac tlachihualli amatl. In coxtal huelitiz mohuica cemilhuitl quen ce tlamahuizolli ihcuac ye omotlapoh in tlanamactli, ic amo motlazcahuaz in tlaquimilolli. Cecen tlamantli quipia ce cork ololli tlen quimoyahua in ahuiyaliztli, tlen mosaloa itech iquechtlan in ahuiyacayotl tehuilotl. Ce ichcatl mecatl tlen ihtic in cork ololli quipanoltia in atl ihuan quitemoa ce yamanqui ahuiyaliztli ihuan amo ica tletl. Inin tlachihchihualiztli quicennepanoa in ahuiyacayotl ihuan in mohmoztla tlacuiliztli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Woosmell Iahuiyacayo Tlaquimiloliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Woosmell Iahuiyacayo Tlaquimiloliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Woosmell Iahuiyacayo Tlaquimiloliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scent is intangible and elusive, but WooSmell encapsulates it with the innovative design concept of "packaging aroma." This abstract element is cleverly enclosed in portable, lunch-bag-style packaging. As a fragrance brand focused on olfactory design, we delicately preserve aromas within these unique bags, presenting them as a distinctive gift for scent enthusiasts who cherish the art of fragrance.
Dimensions & Packaging: Outer packaging bag (the small size):22X27X10mm;Outer packaging bag (the large size):31x29.5x10mm;
Tags: Fragrance, Sustainable, packaging design
Production Technology: Using Tyvek paper as the outer packaging material;The use of cork materials instead of traditional wood or fiber materials as aromatherapy diffuser
Design Challenge: In conventional packaging design, the purpose is often fulfilled the moment consumers unwrap the product, after which the packaging becomes disposable or obsolete. To transform this paradigm, we have reengineered packaging using ultra-durable Tyvek® material - an eco-conscious synthetic paper developed by DuPont. This innovative approach allows our premium packaging to transition from protective casing to a reusable lifestyle accessory, seamlessly integrating sustainability with contemporary aesthetics in daily use.
Inspiration: In traditional packaging, the purpose is often fulfilled the moment the consumer opens it, after which it is discarded or left unused. To address this issue, we have redefined packaging as a fashionable accessory, imbuing it with functionality and practicality to seamlessly integrate into daily life.
Project Duration: The design project officially commenced in October 2024 and has been ongoing to date. In March 2025, it received both the MUSE Design Awards Gold Award and the French Design Award Gold Prize. Subsequently, in April 2025, the project was honored with the Red Dot Product Design Award.
Operation Flow: Usage Instructions for the Flameless Fragrance Diffuser: Attach the included cork diffuser ball to the neck of the fragrance bottle. The fragrance liquid is transferred through the built-in cotton wick inside the cork diffuser ball, which will then continuously release a gentle fragrance over time.
Team Members: Sun Wang
Sun Xi