Kweichow Moutai Tlapialoni ipan tlapachiuhcayotl ipampa octli by Yi Huang and Pei Luo

Kweichow Moutai Tlapialoni ipan tlapachiuhcayotl ipampa octli by Yi Huang and Pei Luo is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

CozticteocuitlatlTlaquimilolli· 2025

Kweichow Moutai Tlapialoni ipan tlapachiuhcayotl ipampa octli

by Yi Huang and Pei Luo

Client: Moutai Industrial Design Center

Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category

179,389

Verified Award Winner

Verify Award Status for #170755

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kweichow Moutai Tlapialoni ipan tlapachiuhcayotl ipampa octli

Kweichow Moutai ce tlapachiuhcayotl tlahtzontequiliztli ipampa ce chinatlalpan octli tlen monamaca ipan Japón. In icuauhtic in tehuilotecomatl motlalia ipan in huehcauh Moutai tehuilotecomatl ihuan quicui in itlapalhuan ihuan iyeliz in Ru Kiln tepalcatl, tlen opeuh ipan in Tang tlahtocayotl. In tlahcuilolli tlen onca ipan in tlapachiuhcayotl hualehua itech ce cuicatl tlen oquichiuh in japontlacatl cuicapiqui Prince Nagaya, tlen omoihcuilo ipan in Tang tlahtocayotl. Zan ye no yehuatl tlahtolli oneztaya ipan tlapalehuiliztli tlamantli tlen omotitlan Japón ompa Wuhan, tlen quilnamiquiltia in huehcauh nepanotl tlaixmatiliztli intzalan ome altepetlalli. In tlapachiuhcayotl quipia 77 ica 77 ica 173 milímetros. Inin tlahtzontequiliztli tequiti quen ce ohtli ipampa nepanotl tlaixmatiliztli.

The Recognition

About the Mahuizolli A' Design Award Cozticteocuitlatl

Kweichow Moutai Tlapialoni ipan tlapachiuhcayotl ipampa octli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Kweichow Moutai Tlapialoni ipan tlapachiuhcayotl ipampa octli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Kweichow Moutai Tlapialoni ipan tlapachiuhcayotl ipampa octli quiyolchicahua ihuan quipaquiltia in tlacah.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Dimensions & Packaging: 77x77x173mm
Tags: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Production Technology: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Design Challenge: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Research: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Inspiration: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Project Duration: Renhuai city 24 July 2023 - 7 August 2023
Operation Flow: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Team Members: Design Director [Yi Huang]
Creative Director [Pei Luo]
Image Credits: Moutai Industrial Design Center