Moutai Dream Red Vino Itlaquimiloliz by Heng Luo and Yi Huang is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Platino in Tlaquimilolli Tlachihchihualiztli Competition Category.
PlatinoTlaquimilolli· 2025
Moutai Dream Red Vino Itlaquimiloliz
Client: Moutai Industrial Design Center
Mahuizolli A' Design Award Platino Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #170889The Design
About Moutai Dream Red Vino Itlaquimiloliz
Moutai Dream Red ce tlaquimiloliztlachihualiztli in omochihuili ipampa ce chinatlacatl tlaili tlanamacoyotl. Inin tlaquimilolli quipia 137 ica 137 ica 360 milimetros ihuan quitequitia ce chichiltic chiuhqui itech Han tlahtocayotl lacatlachihualiztli, monechicoa ica tliltic ipampa ce huel cualli tlachializtli. Ce tlahcuilolli quinextia in tlanamacoyotl imascota quiahcocui ce tehuilotl ica papaquiliztli. In itlachihualiz quitequitia ce coyoncayotl tlachihualiztli, totonqui tepoztlacuilolli ihuan ultravioleta tlahcuilolli ipan yancuic mochihuani cualli amatl. Achi 95 por ciento in tlaquimilolli amo quihtlacoa in tlalticpactli ihuan hueli palani ica yolizmatiliztli. Inin tlachihualiztli omochiuh ipampa tetlauhtiliztli, tlanechicoliztli ihuan huey tlacualiztli tequitiliztli.
The Recognition
About the Mahuizolli A' Design Award Platino
Moutai Dream Red Vino Itlaquimiloliz ca in quicuic in Mahuizolli A' Design Award Platino, huel mahuiztic tlamahuizoliztli tlen momaca in tlachihualli in huel yectli ihuan huel hueyi. In quicuicah Platino quinextia hueyi tlamatiliztli ihuan toltecayotl intech tlachihuanime. Ca quinequi in ni tlachihualli quitlalizque in cualli ipan huehcauh tonalli, quimacazque cualli in altepetl ihuan quihuelitizque in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Moutai Dream Red Vino Itlaquimiloliz quinextia in huel hueyi cualli ihuan quicualtia in cemanahuac ica in tlen cualli. Moutai Dream Red Vino Itlaquimiloliz ca tlachihualli in quicuic in Mahuizolli A' Design Award Platino ihuan quipaquiltia in tlacah.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
- Dimensions & Packaging
- 137x137x360mm
- Tags
- Moutai, Wine, Chinese Red, Dream, Romance
- Production Technology
- The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
- Design Challenge
- Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
- Research
- The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
- Inspiration
- The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
- Project Duration
- Renhuai city, 5 March 2024-19 April 2024
- Operation Flow
- The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
- Team Members
- Heng Luo
Yi Huang - Image Credits
- Moutai Industrial Design Center
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