Cny Design For The Year Of The Snake Chichihualayotl Iquimiliuhca ītēchcopa Mengniu Gaoke Fresh Dairy Products

Tlanāhuatīlli Cny Design For The Year Of The Snake Chichihualayotl Iquimiliuhca ītēchcopa Mengniu Gaoke Fresh Dairy Products cē cencā mahuizzō tēmacēhualōni īpan huēyi 2025 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlaquimilolli· 2025

Cny Design For The Year Of The Snake Chichihualayotl Iquimiliuhca

īpal Mengniu Gaoke Fresh Dairy Products

Tlanāhuatīlli: Mengniu Gaoke Fresh Dairy Products

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

25,052

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #171317

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Cny Design For The Year Of The Snake Chichihualayotl Iquimiliuhca

Cny Design For The Year Of The Snake ce quimiliuhcayotl imachiyo tlen zan tlapoalli omochiuh ipampa in Chinatlacah Ixiuh in Coatl, inic quiquimiloa chichihualayotl. Inin machiyotl omochiuh ica ome tlapachiuhcayotl tlanextilli BOPP tlachihualiztli. In tlacpac tlapachiuhcayotl quinextia ce coatl tlamachiyotl tlen tlatectli ica tlanahuatilmachiyotl, tlen quinezcayotia cualli tonalli. Ce chichiltic yexcampa nacaztli tlen tlacpac moquetza quicahua ma mocopina in tlacpac tlapachiuhcayotl, ihuan ihcuac motlapoa, monextia tlatlatilli teochihualiztli itech tlazohtlaliztli, necuiltonolli, tequitl ihuan tlayeyecoliztli. Inin tlacopinaliztli quicuepa in iihcuiliz yancuic chichihualayotl ipan ce tepiton tlateomatiliztli. In tlein motocayotia localized hot stamping quitlalilia oc achi huehca tlachializtli itech inin tlachihualiztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Cny Design For The Year Of The Snake Chichihualayotl Iquimiliuhca ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Cny Design For The Year Of The Snake Chichihualayotl Iquimiliuhca ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Cny Design For The Year Of The Snake Chichihualayotl Iquimiliuhca quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Huēyiliztli īhuān Tlacualtepēhualli: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Tōcāitl: Year of the snake, Zodiac, Milk, Packaging,Good luck
Tlachīhualiztli Māchiyōtl: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Tlanāhuatīlli Nētēcahuilīztli: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Tlatēmōliztli: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Tēyōllālīliztli: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Tēquitl Cāhuitl: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Tēquitl Ōhuitl: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Calpolli Tlācah: Design Director: Li Huang
Designer:Shen Jia Ting
Īxiptla Tlanēxtīlli: Mengniu Gaoke Fresh Dairy Products