Zhen Yuan Zeng Baijiu Itlaquentiliz Tlayeyecoliztli by Wen Liu

Zhen Yuan Zeng Baijiu Itlaquentiliz Tlayeyecoliztli by Wen Liu is a highly esteemed winner of the very prestigious 2026 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2026

Zhen Yuan Zeng Baijiu Itlaquentiliz Tlayeyecoliztli

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About Zhen Yuan Zeng Baijiu Itlaquentiliz Tlayeyecoliztli

Zhen Yuan Zeng ce tlaquentiliztli tlayeyecoliztli ipampa ce baijiu ye huecauh omochiuh, ce tlaollini China huehuecayotl. In tehuilotl omochiuh ica tepalcatl ihuan quipia ixiptla queme ce yancuic tlachihualiztli in huehue comitl octli. In melahuac geometría ixcuepaliztli quiyectlalia in huehue ixiptla ihuan quitepitonoa in itlachializ etic. In tzacualoni ica atl-machiyotl quinextia in yolic huecahualiztli in octli itech in comitl. In tehuilotl motlaquentia ica amatl sulfato, in aquin quiyamania in itenco ihuan achitzin quitlatia in ixiptla. In tlacohuani quicopina in amatl, ic in tehuilotl monextia cecen tlamantli. In tlaquentiliztli quipia 85 ica 85 ica 165 milímetros.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Zhen Yuan Zeng Baijiu Itlaquentiliz Tlayeyecoliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Zhen Yuan Zeng Baijiu Itlaquentiliz Tlayeyecoliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Zhen Yuan Zeng Baijiu Itlaquentiliz Tlayeyecoliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Dimensions & Packaging: 85mm*85mm*H165mm
Tags: Premium Baijiu, Cultural Tracing
Production Technology: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Design Challenge: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Project Duration: August 2024, Shenzhen, China
Operation Flow: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Team Members: Creative Direction: Wen Liu
Design Execution: Yuan Jin