Zhang Gong Lao Jiu 1975 Tlapachiuhcayotl ipan Octli by Wen Liu

Zhang Gong Lao Jiu 1975 Tlapachiuhcayotl ipan Octli by Wen Liu is a highly esteemed winner of the very prestigious 2026 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2026

Zhang Gong Lao Jiu 1975 Tlapachiuhcayotl ipan Octli

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhang Gong Lao Jiu 1975 Tlapachiuhcayotl ipan Octli

Zhang Gong Lao Jiu 1975 ce tlapachiuhcayotl in omochichiuh ipampa ce chinatlaca octli. In ixiptla mochi quicui inemachtil itech in huehue cuauhtin motenehua locust in ye ce cempoalli xihuitl ompa mozcaltia ipan itlal in octlachihualoyan. In caxitl quiyahuac mochihua ica amatzotzomahtli in amo quihtlacoa in tlalticpactli, ihuan in iehuayo cuahuitl machiotl mochihua ica tepacholiztli, amo ica tlilli tlacuilolli. In tehuilocaxitl motlatia ica chinatlaca iztac tlapetlanaliztli, ihuan in tlepan tlapatlaliztli quichihua iuhcayotl machiyotl ipan cequi itlacpac. In ixco tehuilocaxitl quilnamiquilia in huehue octlachihualoyan tlacoyoctli itlapalhuiliz. In tlapachiuhcayotl quipia 125 ica 125 ica 290 milimetros.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Zhang Gong Lao Jiu 1975 Tlapachiuhcayotl ipan Octli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Zhang Gong Lao Jiu 1975 Tlapachiuhcayotl ipan Octli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Zhang Gong Lao Jiu 1975 Tlapachiuhcayotl ipan Octli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li