Congtai Huofenzi Baijiu Tlaixpiquiliztli by Wen Liu

Congtai Huofenzi Baijiu Tlaixpiquiliztli by Wen Liu is a highly esteemed winner of the very prestigious 2026 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

CozticteocuitlatlTlaquimilolli· 2026

Congtai Huofenzi Baijiu Tlaixpiquiliztli

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category

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Verified Award Winner

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Colors

The Design

About Congtai Huofenzi Baijiu Tlaixpiquiliztli

Congtai Huofenzi ce tlaixpiquiliztli tlayolteohuiliztli ipampa ce chinatlacatl tlailli itoca baijiu, in oquichihchiuhqueh inpampa telpochtin tlacohuanimeh. In tlachializtli tlayolteohuiliztli motlalia ipan iolinliz in atl ihuan in chicahuac inyeliz in tlailli imolecular; inin monextia ica ce tlanepantla machiyotl itoca in Ixtelolotl Yoliliztli. In tehuilocaxitl quipiya ce olinini tlacuecuetzoliztli tlaquimiloliztli ihuan ce tlanamacoyan machiyotl in motlalia ipan ce resina tepoztlahcuilolli. Ce tlacoyoctli in tlanepantla tehuilocaxitl quipalehuia inic cualli motzitzquiz. In pani caxitl moquimiloa ica amatl in quinehuilia cuahuitl ixayac, ihuan miec tlamantli amameh in motlaliah cepan quichihuah ce mimiliuhqui machiyotl in quilnamiquilia tepemeh ihuan atoyameh.

The Recognition

About the Mahuizolli A' Design Award Cozticteocuitlatl

Congtai Huofenzi Baijiu Tlaixpiquiliztli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Congtai Huofenzi Baijiu Tlaixpiquiliztli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Congtai Huofenzi Baijiu Tlaixpiquiliztli quiyolchicahua ihuan quipaquiltia in tlacah.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Dimensions & Packaging: 215mm*125mm*H280mm
Tags: Natural, Vibrant
Production Technology: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Design Challenge: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li