Chateau Loulan Ivino Tehuilotecomatl Iquimiliuhca by Wen Liu

Chateau Loulan Ivino Tehuilotecomatl Iquimiliuhca by Wen Liu is a highly esteemed winner of the very prestigious 2026 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.

TepoztliTlaquimilolli· 2026

Chateau Loulan Ivino Tehuilotecomatl Iquimiliuhca

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category

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Verified Award Winner

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Colors

The Design

About Chateau Loulan Ivino Tehuilotecomatl Iquimiliuhca

Chateau Loulan ce quimiliuhcayotl tlahtlaliliztli inic ce vino iztac achi tzopelic ihuan zan tepitzin octli quipia, in mochihua ompa China. In imachiyo tlahcuilolli ica tepoztli tlachihualli, achi tlapalhuilli ihuan quipia ixtli iuhqui cepayahuitl, ihuan quixnextia in cihuatl huehcauh camanaltica motocayotia Loulan Cihuachichihualtzintli. In coyoncayotl, in oquiyolitih in tlahcuiloliztli itoca iztac patlaniliztli itech in China tlahcuilolmachiotl, quichihua ce ventana achi naltona inic mota in itlapallo in vino icalihtic. In tlahcuilolmachiyotl in itzintlan in tehuilotecomatl quilnamiquilia in ixtlahuatl teuhtlalli campa ca in vino ichihualoyan. In tehuilotecomatl quipia 76 ica 76 ica 300 milimetros.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Chateau Loulan Ivino Tehuilotecomatl Iquimiliuhca ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Chateau Loulan Ivino Tehuilotecomatl Iquimiliuhca ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Chateau Loulan Ivino Tehuilotecomatl Iquimiliuhca quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Dimensions & Packaging: 76mmx76mmx300mm
Tags: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Production Technology: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Design Challenge: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Research: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspiration: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Project Duration: August - December 2024, Shenzhen, China
Operation Flow: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Team Members: Creative Direction: Wen Liu
Design Execution: Weijun Liu