Shangze Fruit Music Farm Tlanemactli Caxitl ītēchcopa Enfonad

Tlanāhuatīlli Shangze Fruit Music Farm Tlanemactli Caxitl ītēchcopa Enfonad cē cencā mahuizzō tēmacēhualōni īpan huēyi 2026 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2026

Shangze Fruit Music Farm Tlanemactli Caxitl

īpal Enfonad

Tlanāhuatīlli: Datong City Dongtian Mining Co., Ltd.

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

7,226

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #175429

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Shangze Fruit Music Farm Tlanemactli Caxitl

Shangze Fruit Music Farm ce tlanemactli caxitl ipampa xitomatl, quipia iixnezca cen huehue cassette tepoztlatzotzonaloni. In tlahcuiloltin, tlapalli ihuan itlaquetzaliz quilnamictia in tlachializtli tlen xihuitl 1960 ixquichca 1980. Ihcuac motlapoa in caxitl, ce tlatzotzonaloni tepoztli pehua tequiti ihuan quicuica in icuicatl in tocaitl, tlen omocuep itech ce huehue cuicatl. Mocui tlaixcopinaltin patlachtic tlen radiotepoztli, tlatzomaloni tepoztli, ixiptlayotl tepozmalacatl ihuan zoyaehecacehuaztli, inhuan Fanxi, in iixiptla in tocaitl. Iitic in caxitl onca coyoctin tlen iixnezca xitomatl, tlen quipia ihuan quimalhuia in xochicualli ihcuac mohuica. Chichiltic-coztic mocui quen huei tlapalli inic quinyolehua in telpochtin tlacohuanime.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Shangze Fruit Music Farm Tlanemactli Caxitl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Shangze Fruit Music Farm Tlanemactli Caxitl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Shangze Fruit Music Farm Tlanemactli Caxitl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.
Huēyiliztli īhuān Tlacualtepēhualli: 4000*3000px
Tōcāitl: Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP
Tlachīhualiztli Māchiyōtl: The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.
Tlanāhuatīlli Nētēcahuilīztli: The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.
Tlatēmōliztli: Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.
Tēyōllālīliztli: Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.
Tēquitl Cāhuitl: The project officially started in Beijing in April 2025 and successfully finished in July of the same year.
Tēquitl Ōhuitl: When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.
Calpolli Tlācah: Yifeng Qu,
Hanxiao Wang