Yebuna Café Itlaquentiloni by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.
TepoztliTlaquimilolli· 2026
Yebuna Café Itlaquentiloni
Client: Taresso Artisanal Coffee Roasters
Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #176506The Design
About Yebuna Café Itlaquentiloni
Yebuna se tlahtlaliliztli tlaquentiloni ipampa miak tlanechikolli café tlatlehuatzalli. Inin ixnezcayotl quisa itech Etiopía, in tlalli campa otlacat in café, ihuan itech tlahtolli Yebuna tlen amárico tlahtolli. Se machiyotl tlen quiyahualoa parentesis quinezcayotia in ohtli tlen café quichihua itech ipehualoyan hasta in tecontontli. In huehcapan tlahcuilolli chicahuac quipalehuia ma cualli moitta ipan tlanamacoyan huapalli, ihuan in tlapalli chicahuaque tlen oquinyolehque in atoyame, tepeme ihuan tonalcalaquiliztli tlen África quixelohua cehcen tlanechikolli. In café mopiya ipan koxtaltin chicahuaque tlen huel occeppa motzacua ihuan quipiya in yancuiliztli. In huehcapan tlahcuiloliztli quichihua ma huel neci in tlapalli tlen yolic mopatla ihuan in tlapalli tomahuaque.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Yebuna Café Itlaquentiloni ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Yebuna Café Itlaquentiloni ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Yebuna Café Itlaquentiloni quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
- Dimensions & Packaging
- Width 140mm x Depth 90mm x Height 350mm
- Tags
- Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
- Production Technology
- The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
- Design Challenge
- The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
- Research
- This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
- Inspiration
- The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
- Project Duration
- The project started in December 2023 in Athens and finished in April 2024 in Athens
- Operation Flow
- The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
- Team Members
- Designer: Andreas Deskas
Creative Director: Antonia Skaraki - Image Credits
- Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas
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