Chuehfeng Hami Melon Wine Octli tlaquimilolli by Yisong Hu is a highly esteemed winner of the very prestigious 2026 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
CozticteocuitlatlTlaquimilolli· 2026
Chuehfeng Hami Melon Wine Octli tlaquimilolli
by Yisong Hu
Client: Shijiazhuang Xianxing Brand Design Co., Ltd.
Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category
- 4,342,080
- Verified Award Winner
- Verify Award Status for #176705
The Design
About Chuehfeng Hami Melon Wine Octli tlaquimilolli
Chuehfeng Hami xocotl-octli itlaquimilol quinehnehuia in tlalnahuac tlamatiliztli in Hami altepetl in Xinjiang Uygur Autonomous Region ihuan ce chicahuac tlamatiliztli itech in tlacohualli ipatiuh, quinextia in Silk Road itlatquicayo. Quicuepa in tlalnahuac tlaqualli ce Tlatzacuilli Octli tlein quimachiyotia Silk Road tlamatiliztli, quitequiuhtia tlalticpac-cualli tlachihualiztli ihuan ce yancuic contepitzin tlanacaztli tlein noihqui tequiti quenin copaltemaliztli. Tlaixmatiliztli machiyotl teixtlamachtiliztli quicetilia in huehuetlamanitiliztli ihuan in axcan yancuiyotl, quitemaca ce cualli, miec-tequitl tlaquimilolli tlachihualiztli.
The Recognition
About the Mahuizolli A' Design Award Cozticteocuitlatl
Chuehfeng Hami Melon Wine Octli tlaquimilolli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Chuehfeng Hami Melon Wine Octli tlaquimilolli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Chuehfeng Hami Melon Wine Octli tlaquimilolli quiyolchicahua ihuan quipaquiltia in tlacah.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It transforms the local specialty into a "Frontier Wine" symbolizing Silk Road culture, using eco-friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high-quality, multifunctional packaging design.
- Dimensions & Packaging
- 170 mm x 170 mm x 50 mm
RFID smart tags
Asymmetrical box design
Distinctive bottle cap - Tags
- CHUEHFENG Hami melon wine, Yisong Hu
- Production Technology
- Embedded RFID smart tags, powered by advanced sensing technology, let users scan with their phone or device to access a dedicated product page with details like product ID, price, manufacturer, and origin. This helps users dive into the Silk Road history, cultural meaning of the packaging design, and the product’s story. Blending digital and interactive features boosts transparency, enhances user experience, and strengthens product interactivity.
- Inspiration
- This packaging design draws inspiration from Silk Road culture and Hami City's regional characteristics. It features a unique opening mechanism with eco-friendly materials and a bottle cap that doubles as an incense holder. Smart RFID tags provide interactive user experiences and cultural insights. This innovative design blends tradition with technology, enhancing the cultural value of regional products while promoting sustainability and user engagement.
- Project Duration
- The distinctive bottle cap design gives the bottle a striking identity and memorability, drawing inspiration from the ceremonial crown worn by emperors in China’s Han Dynasty. It incorporates a “scroll” element, vividly capturing the cultural imagery of the Silk Road. Once opened, the cap can be repurposed as an incense holder, seamlessly blending into various home settings while combining aesthetics with functionality.
- Operation Flow
- The unique asymmetrical box design, paired with a mechanism that slowly raises the wine bottle, breaks from traditional packaging with distinctive, highly recognizable style. The unboxing process feels ceremonial and surprising, creating a visually striking impression and enhancing the user’s emotional experience. The slow-rising mechanism minimizes impact during opening, reducing the risk of damage. As the box opens, the outer white casing, resembling the rising sun over the Tianshan Mountains, complements the bottle’s design, evoking the imagery of a desert sunset, seamlessly blending packaging with regional culture.
- Image Credits
- Image #1: Yisong Hu
Image #2: Yisong Hu
Image #3: Yisong Hu
Image #4: Yisong Hu
Image #5: Yisong Hu
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