Horse Year Ipopochtlatzacualli Tlahtlapachiuhcayotl ītēchcopa Bingran Zhao

Tlanāhuatīlli Horse Year Ipopochtlatzacualli Tlahtlapachiuhcayotl ītēchcopa Bingran Zhao cē cencā mahuizzō tēmacēhualōni īpan huēyi 2026 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2026

Horse Year Ipopochtlatzacualli Tlahtlapachiuhcayotl

īpal Bingran Zhao

Tlanāhuatīlli: BeiHang University

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

4,701

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #179810

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Horse Year Ipopochtlatzacualli Tlahtlapachiuhcayotl

Cahuayo Ixiuh ce tlahtlapachiuhcayotl tlacencaualiztli ipampa popochtli tlacotl. Inin tlamachiotiliztli itech mocentlalia in Chinatlahtolmachiotl "cahuayo" tlen huehue tepoztlahcuilolli, monechicoa ihuan in tlaxotlaliztli itlahtol in Daoismo teotlanahuatilamameh ihuan poctli machiyomeh. Macuilli tlamantli quitoca ce tlapalyahualolli tlen itech pehua in Macuilli Tlamantli: tepoztli, atl, cuahuitl, tletl ihuan tlalli. In macuilli caxitl huel motlalia inhuan cecni ic quichihua ce ixiptla cahuayo tlen motlaloa. Ce ihtec caxitl motilana ic monextia in popochtli ihuan ce teochihualiztlahtolli. Amatl tlen amo tlapetlanaltilli, tlapalatl tlen soya ic tlachihualli ihuan ce caxitl tlen amapachtli ic tlachihualli quipalehuia in occeppa tequitiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Horse Year Ipopochtlatzacualli Tlahtlapachiuhcayotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Horse Year Ipopochtlatzacualli Tlahtlapachiuhcayotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Horse Year Ipopochtlatzacualli Tlahtlapachiuhcayotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Huēyiliztli īhuān Tlacualtepēhualli: Width 160 mm × Depth 40 mm × Height 70 mm
Tōcāitl: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Tlachīhualiztli Māchiyōtl: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Tlanāhuatīlli Nētēcahuilīztli: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Tlatēmōliztli: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Tēyōllālīliztli: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Tēquitl Cāhuitl: The project started in May 2025 in Beijing China and finished in November 2025.
Tēquitl Ōhuitl: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Patentēmeh: Bingran Zhao
Īxiptla Tlanēxtīlli: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou