Sushico Tlachihualli: Tlaquentiliztli Tlachihualli ītēchcopa Alara Selin Murkozoglu

Tlanāhuatīlli Sushico Tlachihualli: Tlaquentiliztli Tlachihualli ītēchcopa Alara Selin Murkozoglu cē cencā mahuizzō tēmacēhualōni īpan huēyi 2026 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2026

Sushico Tlachihualli: Tlaquentiliztli Tlachihualli

īpal Alara Selin Murkozoglu

Tlanāhuatīlli: Sushico

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

6,867

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #180080

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Sushico Tlachihualli: Tlaquentiliztli Tlachihualli

Tlahcuilolli: Quen achto ihuan tlen achi mocempanoa Far Eastern tlacualoyan tlacempanoliztli ipan Turquia, in Sushico itlaquentiliztli tlachihualli oc ceppa quitlalia in tlahtolnezcayotl tlen tlahtolli ica ce yancuic tlachializtli, quichihua ce tlachializtlahtolli tlen quizalo itech in tlamatiliztli ihuan in machiyotl tlen Far East. In Asia cualnezcayotl moyancuilia ica tlahcuilolmachiyotl tlen kanji, ceceyaca quitenehua in itlahtollo. Ce yancuic tlapallotl, tlayacanqui ica Japonia chichiltic, ihuan cualli tlapehpentli tlahcuilolnezcayotl, monamictia ica in tlahtolnezcayotl iyolia, quitzonquixtia ce tepitzin yece chicahuac tlanahuatiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Sushico Tlachihualli: Tlaquentiliztli Tlachihualli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Sushico Tlachihualli: Tlaquentiliztli Tlachihualli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Sushico Tlachihualli: Tlaquentiliztli Tlachihualli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Huēyiliztli īhuān Tlacualtepēhualli: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Tōcāitl: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Tlachīhualiztli Māchiyōtl: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Tlanāhuatīlli Nētēcahuilīztli: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Tlatēmōliztli: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Tēyōllālīliztli: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Tēquitl Cāhuitl: 2025 Turkey, İstanbul
Patentēmeh: Copyrights belong to Sushico 2025
Īxiptla Tlanēxtīlli: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.