Bronse Tlaquimilolli · 2026
Fortune Express Baijiu Tlaquimiloliztli
by Yao Wu
- Mahuizolli A' Design Award Bronse 2026 in Tlaquimilolli
- CLIENT: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
- Estimated Number of Design Views: 6,591
- Verification code 18AE2EE1E0 · Verify this award
Colors
About Fortune Express Baijiu Tlaquimiloliztli
Fortune Express ce tlaquimiloliztli tlayecchihualiztli ipampa baijiu, ce chinantlalli octli. In caxitl quipia ce tlapanco calcuaitl iuhqui, ihuan itlatamachihual 280 ica 150 ica 230 milimetroh, ihuan motlapoa itech itzintlan. Ihcuac moahcocui cehcen ihtic amatlapalli, monextia macuilli tehuilocontin, ihuan cehcen tehuilocomitl quinextia occe Teotl in Necuiltonolli ica ce tlapalli in Macuilli Tlamantli. Itzintlan in tehuilocontin cateh macuilli yamanqui caxitin tlen ixpopoyotl motlapohuah ihuan motzayanah inic monextiah tepitzitzin tlacamecayome. In quiyahuac caxitl motlamia ica teocuitlaamatl tlacuilolli, ihuan in machiyotl ica digital tlacuilolli mochihua. In yamanqui nenetzitzin mochihuah ica yamanqui poliester ichtli ica tlahtzontli tlamachiyotiliztli.
About the Mahuizolli A' Design Award Bronse
Fortune Express Baijiu Tlaquimiloliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Fortune Express Baijiu Tlaquimiloliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Fortune Express Baijiu Tlaquimiloliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Press Kit
- Unique Properties
- This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
- Dimensions & Packaging
- Length 280mm x Width 150mm x Height 230mm
- Tags
- Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
- Production Technology
- The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
- Design Challenge
- The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
- Research
- This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
- Inspiration
- Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
- Project Duration
- The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
- Operation Flow
- User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
- Patents
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- Image Credits
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