Massaya Vinotetl Ītech Tlapēhualli by BRANDiT. is a highly esteemed winner of the very prestigious 2014 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.
TepoztliTlaquimilolli· 2014
Massaya Vinotetl Ītech Tlapēhualli
by BRANDiT.
Client: BRANDiT.
Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #32564The Design
About Massaya Vinotetl Ītech Tlapēhualli
Massaya sē tlapēhualli tlachīuhtli īhuīc ontetl vino xoxoctli mah quipiya. Ohuihcān vinotetl tlapēhualli mochīhua īhuīc mēlāhuac tlamahuizōllōtl, ihuān mocāhua in ihcuāc in vino xoxoctli quīxtīlō. Massaya quitēmaca occē tlamantli in huel occeppa monequi. In tlapēhualli mopetlāhua, tēca in vino cualli mopiya ihcuāc ihcuīlōlnepantla, ihuān mācihui in āmoxtli huehcauhcāyōtl. Sē īihtec tlatectli tlaxēxelōlli mochīhua īpal ontetl vino xoxoctli, quimpiya cualli in cencah huel motēca. In tlatzacualōni tlaquēmitl quimotequitiltia ōme tlatzacualōni tlanahuatilli ihuān ōme tlatzacualōni tlanahuatilli tepitzin, yehica ahmo monequi āmatlacuilōlli tlazāloni. In caxitl huel occeppa motēmaz in vino xoxoctli noso motequitiltīz in cē tlamahuizōlli tlamantli īpan sē tepāntlaquetzalli.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Massaya Vinotetl Ītech Tlapēhualli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Massaya Vinotetl Ītech Tlapēhualli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Massaya Vinotetl Ītech Tlapēhualli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box. - Dimensions & Packaging
- The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly. - Tags
- WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
- Production Technology
- After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
- Design Challenge
- The biggest challenge was to transform the concept into a functional design.
- Research
- We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season. - Inspiration
- Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine. - Project Duration
- Winter 2013
- Operation Flow
- The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
- Team Members
- Creative Director Vicken Demirdjian
Designer Andrea Terzian - Image Credits
- Vicken Demirdjian
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