Stumbras Vodka Tlahcuilolamatl by Studija Creata

Stumbras Vodka Tlahcuilolamatl by Studija Creata is a highly esteemed winner of the very prestigious 2014 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2014

Stumbras Vodka Tlahcuilolamatl

by Studija Creata

Client: Stumbras

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About Stumbras Vodka Tlahcuilolamatl

Inin Stumbras' Classic vodka netlahtoliztli quiyolcuepa in huehueh Lituaniatecatl vodka chihualiztli tlahtolcayotl. In tlachihchihualiztli quichihua ce huehueh tlamantli cecni ihuan axcan nepapan itech in axcan cohuanih. In xoxoctic teuilacatl comitl, tonalpohualli hueyi ipan Lituaniatecatl vodka chihualiztli, tzinquizaliztlahtolli motzinticateh ipan melahcac, ihuan cualnezi ixittaliztlamantli – in coltic tlatzacuilli monequiltia huehueh icuilolmeh, in tlaecol tlacotl icampa tlatzintlan quimpatlac in huehueh nepantlachichihualiztli, ihuan in tlahcuilolmachiyotl ihuan tlapalli quitlaliah ceyotl nochi tepitzintonacayotl – mochtin quichihuan in huehueh vodka netlahtoliztli amo huehueh ihuan tlamahuizoltic.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Stumbras Vodka Tlahcuilolamatl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Stumbras Vodka Tlahcuilolamatl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Stumbras Vodka Tlahcuilolamatl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
Tags: Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
Production Technology: Flexo printing, cold foil, embossing
Design Challenge: Making an old traditional product close and relevant to nowadays consumer.
Research: Discovering links to the past to reveal them in a modern appearance.
Inspiration: Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
Project Duration: This line of traditional Stumbras' vodkas was introduced in late summer 2013.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Jurate Paulauskiene (Product development department manager, "Stumbras")
Image Credits: Edgaras Marozas