Lithuanian Vodka Gold Vodka Tlapacholiztli Tlachihchihualiztli by Studija Creata is a highly esteemed winner of the very prestigious 2015 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.
BronseTlaquimilolli· 2015
Lithuanian Vodka Gold Vodka Tlapacholiztli Tlachihchihualiztli
Client: Stumbras
Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #39586The Design
About Lithuanian Vodka Gold Vodka Tlapacholiztli Tlachihchihualiztli
Chipahcayotl auh tlanextli yehhuantin huehuei tlamantli quinextiah ce vodka icualiz. Yehhuantin monequi oquinextiloque niman omopatla Lituania Vodka Gold – vodka tepachoani Lituania ipan. Ihcuac omotlalihqueh cequi machiyomeh altepeyotl – in itocayotl Lituania Vodka ipan monequi inon. Neltiliztli tlacamecayomachiyomeh omochiuhqueh yancuic, amo ixtlapaltoc tlachihchihualiztli ipan. Niman in tomatzohuiz huehueh amatl omopolohtzinoc inic mochiuhuiliz ce yohualtoc, tzatzactoc nechichihualli, teocuitlatl pehua pepetlaca mahuiztica.
The Recognition
About the Mahuizolli A' Design Award Bronse
Lithuanian Vodka Gold Vodka Tlapacholiztli Tlachihchihualiztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Lithuanian Vodka Gold Vodka Tlapacholiztli Tlachihchihualiztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Lithuanian Vodka Gold Vodka Tlapacholiztli Tlachihchihualiztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle, transparent label and flexographic print.
- Design Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Project Duration
- "Lithuanian vodka Gold" was updated in 2014.
- Operation Flow
- Pure and clear label design communicates the same properties of the product.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Image Credits
- Edgaras Marozas
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