Bakers Dozen Egg Carton In tlakoyektli tototetl by Randy Ludacer

Bakers Dozen Egg Carton In tlakoyektli tototetl by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2020

Bakers Dozen Egg Carton In tlakoyektli tototetl

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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The Design

About Bakers Dozen Egg Carton In tlakoyektli tototetl

In Baker's Dozen tototeyektli itech ce tlakoyektli tlen mochihua ika tlapitzahuac amatl tlen huelis oksepa motekitiltis, tlen kipiya matlaktli huan yeyi totetl. In totetl mopoua ipan ome tlatektli ika nahui, ihuan ce tlatektli ika macuilli kiman intzalan. In tlakoyektli mochihua ika 100 porciento amatl tlen oksepa mochihua, ika in huehueh tlamantli tlen mochihua ika amatl ihuihuiyoh. In hueyi tepoztlamachtli kihuika totetl tlen mopoua ika pares tlapohualtin, yeka in tlakoyektli ika matlaktli huan yeyi totetl mochihua para tepitzin tlanechicoanih tlen kikoyahuah totetl ika inmah ipan milmilli ihuan tianquiztli. Ce tlamachiotl tlen calaqui itech kipiya alahuac in ixco, yeka tlaltekitikeh huelis kitlaliliah inintoca amaixmachiotl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Bakers Dozen Egg Carton In tlakoyektli tototetl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Bakers Dozen Egg Carton In tlakoyektli tototetl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Bakers Dozen Egg Carton In tlakoyektli tototetl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)