Diaoyutai Primary Function: Tlaquimilolli Tlachihchihualiztli in Octli by Jiabo Lu and Kun Luo

Diaoyutai Primary Function: Tlaquimilolli Tlachihchihualiztli in Octli by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2020

Diaoyutai Primary Function: Tlaquimilolli Tlachihchihualiztli in Octli

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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The Design

About Diaoyutai Primary Function: Tlaquimilolli Tlachihchihualiztli in Octli

Diaoyutai ce tlaquimilolli tlachihchihualiztli tlen omochiuh ipampa ce huey ihuan patio chinatlacatl octli. In cōhuātl tlahcuilōlli, tlen quinēxtiāya in achi huēyi tlahtoāni īxiptla ompa ye huehcauh Chīna, motequiuhtia ipan in achtopa tlachihchihualiztli tlacōtl. In tzacualōni comitl huel cencah tlachihchīuhtoc, ihuan in īnāhuatiliz tlanauhcāmpa quilnāmiqui in chālchihuitl sello tlen quinēzcāyōtia in tlahtohcāyōtl chicāhualiztli. In comitl zan cencah ahmo ohui mocāhua. In neīxnamiquiliztli tlen onca itzālan tlachihchīhualiztli ihuan pehpetlacatoc īxtli quinchīhua ce mahuiztic tlachiyaliztli ica ce cenca chinatlacatl neltiliztli. In pani caxitl mochīhua ica āmatl tlen huel occeppa mochīhuaz, ihuan in comitl mochīhua ica achtopa chinatlacatl zoquitl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Diaoyutai Primary Function: Tlaquimilolli Tlachihchihualiztli in Octli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Diaoyutai Primary Function: Tlaquimilolli Tlachihchihualiztli in Octli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Diaoyutai Primary Function: Tlaquimilolli Tlachihchihualiztli in Octli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017