Cong Tai Baijiu Primary Function: Tlaololoni tlen Atlihuani by Wen Liu and Junyi Xiao is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2020
Cong Tai Baijiu Primary Function: Tlaololoni tlen Atlihuani
Client: He Bei Han Dan Cong Tai Wine Business Co.,Ltd
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
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- Verified Award Winner
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The Design
About Cong Tai Baijiu Primary Function: Tlaololoni tlen Atlihuani
Cong Tai Baijiu ce tlaololoni tlaixmatiliztli tlen quimotlalia inic quilnamiquiz ce chinatl octli tlen oquixotlac ipan xihuitl tlen quimaxca in quimichin. In hueyi tlamachiotl mocui itech in caltentlatzacualoni tlen huehue chinatl tlacalaquiliztli, quinotza in quimichin quen achto yolcatl tlen tlapohua in xihuitl. In calaqui tlanextli mocentlalia in tlachihchihualiztli tlen quimichin ihuan tomin inic quinextiz tlatquitl ihuan cualli tonalli, in tlayahualolli tlacpac quimocui ce tlatlanextilizyo tlamachiotl inic ce yolihqui neci. In cómitl mochihua ica tepalcatl ica marmol iyeliz ihuan tlatzonquixtia ica atl tlacopina tlacuiloliztli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Cong Tai Baijiu Primary Function: Tlaololoni tlen Atlihuani ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Cong Tai Baijiu Primary Function: Tlaololoni tlen Atlihuani ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Cong Tai Baijiu Primary Function: Tlaololoni tlen Atlihuani quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
- Dimensions & Packaging
- The packaging box size is 160mm in length, 130mm in width and 320mm in height.
- Tags
- Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
- Production Technology
- The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
- Design Challenge
- The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
- Research
- In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
- Inspiration
- The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
- Project Duration
- The project started in March 2019 and finished in April 2019 in Shenzhen.
- Operation Flow
- For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
- Team Members
- Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.
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