Mi Sports Bluetooth Headset Mini Tlapiyalli īn Nakastlapoloni by Xiaomi is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.
TepoztliTlaquimilolli· 2020
Mi Sports Bluetooth Headset Mini Tlapiyalli īn Nakastlapoloni
by Xiaomi
Client: Xiaomi
Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #89167The Design
About Mi Sports Bluetooth Headset Mini Tlapiyalli īn Nakastlapoloni
Mi Sports Bluetooth Headset Mini in tlapiyalli tlachīhualli īpampa in nakastlapoloni tlein Bluetooth ītech pōhui īhuān momalacachōhua ihcuāc mahuiltīlo. Īxpan in tlapiyalli zan quīzticateh in nakastlapolōltin īhuān in tlanahuatiāni, in mecatl motlātia. Ītech calaqui ce PET-tlamanalli tlein quitzitzquia in nakastlapoloni ihcuāc oncān yetoc, īhuān ce āmatl tlaquēntli quīxtia in tlacayōtl calaquiliztli. Ihcuāc āchi huehca ittalo, in ōme nakastlapōlōltin nēci quēn īxtelolohtin īhuān in tlanahuatiāni nēci quēn cāmatl. Tlapālli īhuān tlācuilōlli tlein motlālia quipatla in ceceyaca tlapiyalli ītech ce emoji-īxtli tlein quipiya occē neyōlmelāhualiztli. In tlachīhualiztli quinequi quimpactīz in telpōchtin tlacōhuanih īhuān ahmo miec tomin polihuiz ihcuāc mochīhua.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Mi Sports Bluetooth Headset Mini Tlapiyalli īn Nakastlapoloni ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Mi Sports Bluetooth Headset Mini Tlapiyalli īn Nakastlapoloni ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Mi Sports Bluetooth Headset Mini Tlapiyalli īn Nakastlapoloni quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
- Dimensions & Packaging
- dimension height 79mm, Length 110mm, width 28mm
- Tags
- Handset, electronic, emoji, packaging, colorful
- Production Technology
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - Design Challenge
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- Research
- Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
- Project Duration
- The project started in April 2018 and finished in April 2019 in Beijing, China
- Operation Flow
- Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
- Patents
- Copyrights belong to Xiaomi, 2019
- Team Members
- Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
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