Beautiful Life Tlatzacuilo Tepitl Tlapohualli ītēchcopa Pica Packaging Design Lab

Tlanāhuatīlli Beautiful Life Tlatzacuilo Tepitl Tlapohualli ītēchcopa Pica Packaging Design Lab cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2020

Beautiful Life Tlatzacuilo Tepitl Tlapohualli

īpal Pica Packaging Design Lab

Tlanāhuatīlli: Beijing Lvsan Chemistry Co.Ltd.

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

10,060

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #89378

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Beautiful Life Tlatzacuilo Tepitl Tlapohualli

Cualtzin Nemiliztli in tlatzacuilo tlanechicoliztli tlen monamaca in mothball tepitl ipan China altepetl. In tlatzacuiloli tepitl cencah tlanahuatilli, ic in miec tlanamacoli ipan tianquiztli ihui mohuelittaz. Cualtzin Nemiliztli quimana ce tlahcuiloliztli ihcuiloliztli, xochitl huapalli ihuan ce tlacatl tlen quixtilo huehue China tlacuiloliztli. In tlapoyahual tlaixcopa quipia in iyayo ce papalotl, huehuetlaneltoquiliztli tlen tetiochihualiztli. In tepoztli chichiquilli motlacuiloa ica chicueyi tlapalli, ihuan in amatl caxitl motequi ihuan teocuitlayotia. In tepoztli chichiquilli quitzacua in ihyaca ihuan huel mopiaz ihuan occeppa mocuiz. Ce ichtaca calactli tlapachiuhqui quichihua in tlatzacuilo ohuih ic conetzitzin quitlapozque.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Beautiful Life Tlatzacuilo Tepitl Tlapohualli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Beautiful Life Tlatzacuilo Tepitl Tlapohualli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Beautiful Life Tlatzacuilo Tepitl Tlapohualli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Huēyiliztli īhuān Tlacualtepēhualli: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Tōcāitl: Packaging, China, Culture, Daily chemicals, Household, Mothball
Tlachīhualiztli Māchiyōtl: 8-color tinplate printing
Carving on paper
Gilding over paper
Tlanāhuatīlli Nētēcahuilīztli: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Tlatēmōliztli: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Tēyōllālīliztli: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Tēquitl Cāhuitl: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Tēquitl Ōhuitl: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Calpolli Tlācah: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Īxiptla Tlanēxtīlli: Shuwei Qi and Rijiang Wang, 2019.