Iztacteocuitlatl Tlaquimilolli · 2020
Songhua River Rice Arroz Itzacuil
- Mahuizolli A' Design Award Iztacteocuitlatl 2020 in Tlaquimilolli
- CLIENT: Sourceage
- Estimated Number of Design Views: 40,601
- Verification code F25074D3D3 · Verify this award
Colors
About Songhua River Rice Arroz Itzacuil
Songhua Atoyatl iArroz, cah se cualli huel arroz tlamantli SOURCEAGE Tlacualli Centlaliliz ipan. Ihcuac huehueh China ilhuitl - Xopan Ilhuitl - huallauh, quinchihuah se cualli tzacuiltli arroz tlamantli inic tehmacatl quichihuazqueh tlacohuanimeh ipan Xopan Ilhuitl, ihuan nochi chihualistli monequi quitlanextiliz Xopan Ilhuitl iilhuitlnezca, quiteixpantiz huehueh China tlamatiliztli ihuan cualli yectenehualiztli.
About the Mahuizolli A' Design Award Iztacteocuitlatl
Songhua River Rice Arroz Itzacuil ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Songhua River Rice Arroz Itzacuil ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Songhua River Rice Arroz Itzacuil quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Press Kit
- Unique Properties
- The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
- Dimensions & Packaging
- Width 210mm x Depth 40mm x Height 160mm
- Tags
- Package，China，Rice，Food，Festival，Cultural
- Production Technology
- The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
- Design Challenge
- Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
- Research
- This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
- Inspiration
- Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
- Project Duration
- The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
- Operation Flow
- By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
- Patents
- Copyrights belong to 33 and branding, 2019.
- Image Credits
- Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.
