Mi Band 3 Ipeuhcayo Tequitl: Iyoyomilol Ahuiltiloni Tepoztlalpiloni by Xiaomi is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2020
Mi Band 3 Ipeuhcayo Tequitl: Iyoyomilol Ahuiltiloni Tepoztlalpiloni
by Xiaomi
Client: Xiaomi
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
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- Verified Award Winner
- Verify Award Status for #90017
The Design
About Mi Band 3 Ipeuhcayo Tequitl: Iyoyomilol Ahuiltiloni Tepoztlalpiloni
Mi Band 3 ca centetl iyoyomilol tlachihchiualiztli ipampa ce ahuiltiloni tepoztlalpiloni. Inin iyoyomilol quitequitiltia ce yancuic tlapohualli 3 quen huey ixtlamatiliztli, tlayahualolo ica ce machiotl tlein pehua ipan ce ahuiltiloni ohtli. Inin machiotl motlapoa ipan mochi in caxitl ihuan quinextia in olini ahuiltiloni ica yancuic tlanepanolli. In caxitl motequi ihuan mocuelpachoa ica amatl, ihuan quipia 108 milimetro ic huehcapan, 75 milimetro ic hueyac ihuan 32 milimetro ic patlahuac. Nepapan tlapalli quimachiotia in nepapan tlacuiloliztli. In cempohualli quipia ce nenehuiliztli iyoyomilol inic huel mottaz ipan tlanamacoyan tlapechtli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Mi Band 3 Ipeuhcayo Tequitl: Iyoyomilol Ahuiltiloni Tepoztlalpiloni ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Mi Band 3 Ipeuhcayo Tequitl: Iyoyomilol Ahuiltiloni Tepoztlalpiloni ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Mi Band 3 Ipeuhcayo Tequitl: Iyoyomilol Ahuiltiloni Tepoztlalpiloni quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- Dimensions & Packaging
- dimension
height 108, Length 75, width 32mm - Tags
- Sport, band, electronic, packaging, colorful
- Production Technology
- material: Paper
Structure: paper die cut and fold to box. - Design Challenge
- For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- Research
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
- Project Duration
- The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
- Operation Flow
- In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
- Patents
- Copyrights belong to Xiaomi Inc, 2019
- Team Members
- Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
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