India Packaging Itequiuh: Iquimiloayan Tlanamactli by Xiaomi

India Packaging Itequiuh: Iquimiloayan Tlanamactli by Xiaomi is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2020

India Packaging Itequiuh: Iquimiloayan Tlanamactli

by Xiaomi

Client: Xiaomi

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

30,764

Verified Award Winner

Verify Award Status for #92159

View at A' Design Award Press Release Award Badge

Colors

The Design

About India Packaging Itequiuh: Iquimiloayan Tlanamactli

India Packaging ce quimiloayan tlachihualiztli tlen omochiuh ipampa ce tlaltepoztlanechicolli tlen monamaca ipan India altepetl. Inin tlachihualiztli quitequihuia in tlapalli xochipaltic ihuan tliltic tlen mopatla, ic huel más motta ihuan ic quinextia in tlacencahuali itlapal. Ipan cececni caxitl oncah ce tlaltontli tlen quipiya in tlacencahuali imachiyo, ic zan iuhqui in nemachtli mopiya ipan nochtin tlanamactli tlen occequintin quenami ihuan quexquichca. Ce cualli tlacecahualiztli ipan iixco quinextia in huey tlamachiliztli ipampa tlanamactli, in tlahtolli ihuan in huel patiyo tlamantli. Cececni caxitl mochihua ica amatl, tlatectli ihuan tlacuelpachtli ic mochihua iyeliz.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

India Packaging Itequiuh: Iquimiloayan Tlanamactli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in India Packaging Itequiuh: Iquimiloayan Tlanamactli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. India Packaging Itequiuh: Iquimiloayan Tlanamactli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Dimensions & Packaging: dimension height 30-120, Length 50-95, width 32-50mm
Tags: electronic, orange, colorful, technology
Production Technology: material: Paper Structure: paper die cut and fold to box.
Design Challenge: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Research: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Inspiration: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Project Duration: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Operation Flow: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge