Love&wash Tlaquentiliztli by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2020
Love&wash Tlaquentiliztli
Client: Love&wash
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
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About Love&wash Tlaquentiliztli
Love&wash ye ce tlaquentiliztli tlachihchiualiztli inic miyec tlapaquiliztli tlaquemitl, campa compa tlaltextli tlapaquiliztli, tlapaquiliztli axolotl, tepitzin tlaquemitl ihuan tlapohpoualoni inic tlazolli. In tlanemililli quinextia in tlazohtlaliztli itech ce yamanqui machiyotl tlaquemitl in mocuahtoloa. Ipan in amatl in tlaltextli inic tlapaltic tlaquemitl, ce chichiltic tlaquentli ihuan ce texohtic tlaquentli monahuateca. In machiyotlahtolli tlahcuiloltin monechhuia inic occeppa quinextia in yehuatl tlanemililli. In tlacuitlapan tlapalli quinxeloa in tlachihchiualtin, iuan in texohtic tlahcuilolli quinextia yancuiyotl ihuan chipahualiztli. In tlaquentiliztli mochihua ica amacaxitl ihuan plastico, ihuan omopehpen tlamantli tlen huel tlapopolihui.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Love&wash Tlaquentiliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Love&wash Tlaquentiliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Love&wash Tlaquentiliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
- Dimensions & Packaging
- This packaging is planned to be based on biodegradable materials.
- Tags
- wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
- Production Technology
- This packages are made of the following materials: cardboard, plastic.
- Design Challenge
- It was necessary to stick to one main idea and filter out all unnecessary options.
- Research
- There was carried an analysis of the market for Laundry products and analysis of target audience.
- Inspiration
- My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
- Project Duration
- The project was prepared for several month at the beginning of 2019 in Moscow
- Operation Flow
- Consumers will feel love and care in this concept.
- Team Members
- Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin
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