Nudus Tentlacualli by Angela Spindler is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

CozticteocuitlatlTlaquimilolli· 2020

Nudus Tentlacualli

by Angela Spindler

Client: Depot Creative

Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About Nudus Tentlacualli

In tlaquimilolli itech ce yancuic calacoyan quinextia inon yectli xochicualli ihuan quilxochicualli chips in intlauhcayo cualli nemiliztli ihuan huehuetzqui. Mochihua ica xochicualli ihuan quilitl tentotonilolli, ehecahuaqui, amohmach ayac occe itech pohuiya - noihqui in 'petlahuac' machiyotiliztli. Macihui tliltic chicahuac ihuan ahmo mahuiztic itech in cualli tentlacualli tianquiztli, in agencia oquipehpen inon inic quinextitiez in tlachihualli itotonehuayo ihuan quimacanaz oc cachi tianquiztli neixcuitiliztli. In ixiptlahcuilolli quitequi in tlachihualli achto ihuan zatepan ehecahuaqui quinextia in xochicualli yectli zan iuhqui ahuiltia quiteittaya.

The Recognition

About the Mahuizolli A' Design Award Cozticteocuitlatl

Nudus Tentlacualli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Nudus Tentlacualli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Nudus Tentlacualli quiyolchicahua ihuan quipaquiltia in tlacah.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimensions & Packaging: Size: 12.5cm wide by17cm high
Tags: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Production Technology: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Design Challenge: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Research: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiration: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Project Duration: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Operation Flow: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Team Members: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Image Credits: Photography: Andy Lewis