Hloipnee Tlachihualiztli: Iixquen Xochitlahuiltzin Tlatzacualoni by Zi Huai Shen

Hloipnee Tlachihualiztli: Iixquen Xochitlahuiltzin Tlatzacualoni by Zi Huai Shen is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2020

Hloipnee Tlachihualiztli: Iixquen Xochitlahuiltzin Tlatzacualoni

by Zi Huai Shen

Client: Hloipnee

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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The Design

About Hloipnee Tlachihualiztli: Iixquen Xochitlahuiltzin Tlatzacualoni

Hloipnee ye ce tlatzacualoni tlachihualiztli inic ce iixquen xochitlahuiltzin tocaitl. In tlatzacualoni mochihua ica ce tehuilotecomatl, ce machiyotl, ce tlaquimiloni ihuan ce amatl caxtli. In tecomatl quipiya 100 ica 100 ica 80 milimetros ihuan in caxtli quipiya 115 ica 110 ica 110 milimetros. Ce cetiliztli tlachializtli quinepanoa nochi in tlachihualli, ic in tlaneltiliztli ce ce tlachihualli motta chipahuac. In cetiliztli no quicaxania in patiuh tlacuiloliztli ihuan quitzacua in tlatquitl tlaixnamiquiliztli. In machiyotl monepanoa ica tlahuilli chachalachtli ihuan tlahtolmachiyotl. In tlachihualiztli quinextia ce netlaliliztli ipan in tlachihualli cualtiliztli ihuan itlazohtlaliztli in cemanahuactli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Hloipnee Tlachihualiztli: Iixquen Xochitlahuiltzin Tlatzacualoni ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Hloipnee Tlachihualiztli: Iixquen Xochitlahuiltzin Tlatzacualoni ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Hloipnee Tlachihualiztli: Iixquen Xochitlahuiltzin Tlatzacualoni quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In designing English name of the brand, Zi Huai Shen combines line of Celine, the English name of the establisher, which represents the initial thought of the establisher and hope which symbolizes the hope, and then creates the brand name of Hloipnee.
Dimensions & Packaging: bottle 100*100*80 mm box 115*110*110 mm
Tags: Taiwan Design, Packaging Design, Brand Identity, Retail Brand Design
Production Technology: Bottle, Tag, Wrap, Glass Bottle, Pulp Carton
Design Challenge: Retaining unified brand recognition and the systemization of the series allows the products' features to become clear. At the same time, it saves printing costs and solves the problem of inventory.
Inspiration: Fusion is a process of melting, combining and then integrating in one. It is a belief of the establisher of Hloipnee that combines the insistence on the product and care for the environment.
Project Duration: The project started in June 2017 in Tainan Taiwan.
Operation Flow: It not only embodies the insistence of the founder on the initial intention of the brand, but also upholds the creation of products of high quality and with care of environment to accompany consumers. It also represents the determination of Hloipnee on positive and caring environment in the future. The identification logo combining light spots and letters symbolizes that the light of spirit leads the brand forward, and let consumers enjoy the products that have perfect fragrance tastes and purify spirit leading to relax.
Patents: Copyrights belong to SUMP DESIGN / HLOIPNEE
Team Members: Creative Director : Zi Huai Shen
Image Credits: Photographer Yu Hsuan Liu/ , Designer Zi Huai Shen, 2018