Tea and Pastry Tetlauhtiltapachohualiztli by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2020
Tea and Pastry Tetlauhtiltapachohualiztli
by Weiquan Long
Client: Guangzhou zhengdian advertising co. LTD
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #93966The Design
About Tea and Pastry Tetlauhtiltapachohualiztli
Ahhuiacatl ihuan Tlaxcaltzin ce tetlauhtiltapachohualiztli tlatlaliltin ipampa Tlatlahcoxopan Metztli Ilhuitl. Inin tlatlaliltli quipia ome caxtin ipan ce tapachohualiztli, canin cah tlilticatl ahhuiacatl ihuan Su itlachihualiz tlaxcaltzintli. In ixco tlatlaliliztli amo ohui ihuan zan yamanqui. Ce tlilamatlacuilolli quinextia ce ahhuiacatepetl, ihuan pitzahuac mecatl quiyahualoa in tlaxcaltzin. In tlaxacualoliztli ihuan tlilli tlachihualiztli quimacah ce cualnezcayotl. In tapachohualiztli mochihua ica kraft amatl. In tlatlaliliztli quitta in huehuetlamanitiliztli inic mopia ahhuiacatl ipan ce zoquicomitl, tlein quinextia in nemiliztlazohtlaliztli itzalan tlacah. In tlanequiliztli ca quinextiz icniuhyotl ica ce yamanqui tetlauhtiltzintli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Tea and Pastry Tetlauhtiltapachohualiztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Tea and Pastry Tetlauhtiltapachohualiztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Tea and Pastry Tetlauhtiltapachohualiztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
- Dimensions & Packaging
- The bag：282mmX110mmX300mm
The box：270mmX268mmX102 - Tags
- Mid-Autumn festival, tea, cake，friendship
- Production Technology
- Kraft paper,
- Design Challenge
- In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
- Research
- The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
- Inspiration
- Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers. - Project Duration
- Guangzhou, China, 2017
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