Pop Up Magazine Pēhualiztli Tōcāitl ītēchcopa Rafael de Araujo

Tlanāhuatīlli Pop Up Magazine Pēhualiztli Tōcāitl ītēchcopa Rafael de Araujo cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Iztacteocuitlatl īpan Ixcuecuetzaliztli, Tlachializtlahtolpamitl ihuan Olinia Ixiptlaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlIxcuecuetzaliztli· 2020

Pop Up Magazine Pēhualiztli Tōcāitl

īpal Rafael de Araujo

Tlanāhuatīlli: Pop Up Magazine

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Ixcuecuetzaliztli Tlamantli

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Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #97126

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Pop Up Magazine Pēhualiztli Tōcāitl

In tēquitl ōmochiuh cē nenemiztli pampa tlatemōz in Chōloa tēmatiliztli (2019 xihuitl) ahmō mēlahuac īhuān atlauhtoc, quinēxtia in patoalistli, yancuīc tlamantli īhuān ixquichcayōtl īpan oncah. Mochi tlachializtin cualnēzqui īhuān yēctli pampa tlachiyaz, tenamic īca in ahmō yēctli neltiliztli īpan chōloa. In tlachihualistli cēmihcac mopatla īhuān in patlanque tōnameyoh īpan nemiliztli quinēxtia in ōcceppa mōtlālializtli, ōquichihuac īpan cē nemiliztli. Chōloa quipiya nepapan machiliztin, tlacaquiliztin īhuān in tlachiyaliztli mopatlātia īpan mahuiztic zan īca cuālnemiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Pop Up Magazine Pēhualiztli Tōcāitl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Pop Up Magazine Pēhualiztli Tōcāitl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Pop Up Magazine Pēhualiztli Tōcāitl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Huēyiliztli īhuān Tlacualtepēhualli: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Tōcāitl: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Tlachīhualiztli Māchiyōtl: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Tlanāhuatīlli Nētēcahuilīztli: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Tlatēmōliztli: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Tēyōllālīliztli: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Tēquitl Cāhuitl: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Tēquitl Ōhuitl: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Calpolli Tlācah: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Īxiptla Tlanēxtīlli: Rafael de Araujo, 2019.