Tongue-Bongue Tzopelic Tlamatilōni by Victoria Ax

Tongue-Bongue Tzopelic Tlamatilōni by Victoria Ax is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2020

Tongue-Bongue Tzopelic Tlamatilōni

by Victoria Ax

Client: Vi_ax

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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Colors

The Design

About Tongue-Bongue Tzopelic Tlamatilōni

Ōnecnequilōc mochihuāz cē tlamatilōni īc tlacualli. Īc motēquia tlamatilōni, cencah tlamantli ca ahmō tlanextīliz. Pampa miac nōncuah tlanēmiliztli oncah tiānquizco, monequi matēmōz occē, monequi maxīlōz in nōncuah tlachichihualli. Īhuān ōmotlālih panhuīcpa in tlacualiztli, iuhqui in mācēhualiztli īhuān camānalōliztli. In ōmochiuh tepantli ic in tlamantli. Mācehualtin quinēchīcōah nenepilli īc pazolōah nochi tzopēltic. Nenepilli īnacayō tzopelnepiltin mochīchihuah cē ahmō nelli tlaihiyōlli 'nenepilli īpan nenepilli'.

The Recognition

About the Mahuizolli A' Design Award Bronse

Tongue-Bongue Tzopelic Tlamatilōni ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Tongue-Bongue Tzopelic Tlamatilōni ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Tongue-Bongue Tzopelic Tlamatilōni quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.