Hailuo Inacayo tlahtolcaxitl (packaging) ipampa nacaztlahtolhuaztli by Xiaomi

Hailuo Inacayo tlahtolcaxitl (packaging) ipampa nacaztlahtolhuaztli by Xiaomi is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

CozticteocuitlatlTlaquimilolli· 2020

Hailuo Inacayo tlahtolcaxitl (packaging) ipampa nacaztlahtolhuaztli

by Xiaomi

Client: Xiaomi

Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category

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The Design

About Hailuo Inacayo tlahtolcaxitl (packaging) ipampa nacaztlahtolhuaztli

Hailuo ce tlachichihualiztli tlahtolcaxitl in omochiuh ipampa ce nacaztlahtolhuaztli in mocalaquia itech nacaztli. Amo quinextia ce ixcopinaliztli itech in tlachichihualli, in tlahtolcaxitl quinextia ce ixiptla itech ce atecocolli tlaxotlalli, ihuan in nacaztlahtolhuaztli motlalia itech in icoyonca malacachtic. In imalacachyo in atecocolli monenepanoa ihuan in itzahtziliz caquiztli. Nochi in ixiptla motlacuilohua tepanahuiliztica ipan ixco inic in atecocolli neci melahuac. Iztac teocuitlaamatl ihuan tliltic tlapalli quimaca in tlahtolcaxitl ce achi pepetlaquiliztli in quinextia huey tlamatiliztli tepoztlachichihualiztli. In caxitl in mohuilana quipia ome tlamantli: achto moitta in nacaztlahtolhuaztli ihuan in imecayo, ihuan in occequi tlamantli mocahua tlani.

The Recognition

About the Mahuizolli A' Design Award Cozticteocuitlatl

Hailuo Inacayo tlahtolcaxitl (packaging) ipampa nacaztlahtolhuaztli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Hailuo Inacayo tlahtolcaxitl (packaging) ipampa nacaztlahtolhuaztli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Hailuo Inacayo tlahtolcaxitl (packaging) ipampa nacaztlahtolhuaztli quiyolchicahua ihuan quipaquiltia in tlacah.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
Dimensions & Packaging: Package size(L x W x H):210 x 135 x 58mm
Tags: Headphone, shell, black, packaging, technology
Production Technology: The packaging uses emboss on the image. It also uses silver paper with black ink.
Design Challenge: Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
Research: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
Inspiration: A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
Project Duration: December 2019 Beijing and finished in February in Beijing, China.
Operation Flow: To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han